Building on its significant strides to improve its policies and enforcement, including their efficacy, speed, and consistency, TikTok has announced updates to its Community Guidelines to further support the well-being of its community and the integrity of the platform.
The world's leading video and entertainment platform routinely strengthens its safeguards to continue to bring people together to create, connect, and enjoy community-powered entertainment long-term. To maintain that environment, the platform is taking action upon content and accounts that violate their Community Guidelines or Terms of Service, and regularly publish information about these actions to hold themselves accountable to their community and earn their trust.
These updates clarify or expand upon the types of behavior and content that will be removed from the platform or make ineligible for recommendation in the For You feed. Over the coming weeks, every TikTok member will be prompted to read the updated guidelines when they open the application.
Broadening their approach to eating disorders, the platform is set to also remove the promotion of disordered eating. This change comes in consultation with eating disorders experts, researchers, and physicians. The aim is to acknowledge more symptoms, such as overexercise or short-term fasting, that are frequently under-recognized signs of a potential problem. This is an incredibly nuanced area that's difficult to consistently get right, and TikTok is working to train their teams to remain alert to a broader scope of content.
To protect the security, integrity, availability, and reliability of the platform, TikTok is expanding its policy to include prohibiting unauthorized access to the platform, as well as TikTok content, accounts, systems, or data, and prohibiting the use of TikTok to perpetrate criminal activity. In addition to educating the community on ways to spot, avoid, and report suspicious activity, the platform is opening state-of-the-art cyber incident monitoring and investigative response centers in Washington DC, Dublin, and Singapore this year.
TikTok's Fusion Center operations enable follow-the-sun threat monitoring and intelligence gathering, as the platform continues working with industry-leading experts to test and enhance its defenses. Additionally, the TikTok community can find more information about the content categories ineligible for recommendation into “For You feeds”.
Through a combination of innovative technology and people to identify, review, and action content that violate their policies, TikTok’s Community Guidelines apply to everyone and all content on the platform to achieve content that is appropriate for a general audience, which includes everyone from teens to great-great-grandparents.
The platform releases quarterly Community Guidelines Enforcement Reports to hold themselves accountable to their community, NGOs and others. The most recent report, published today, shows that 91,445,802 violative videos were removed during Q3 2021, which is around 1% of all videos uploaded. Of those videos, 95% were removed before a user reported it, 88% before the video received any views, and 93% within 24 hours of being posted.
TikTok continues to expand its system that detects and removes certain categories of violations at upload – including adult nudity and sexual activities, minor safety, and illegal activities and regulated goods. As a result, the volume of automated removals has increased, which improves the overall safety of TikTok and enables the team to focus more time on reviewing contextual or nuanced content, such as hate speech, bullying and harassment, and misinformation.
TikTok has made significant strides to improve policies and enforcement, including efficacy, speed, and consistency to help everyone have a good and enriching experience on the platform, all while recognising there's no finish line when it comes to keeping people safe.
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