WARC has today released a 'Best of the Best' ranking of campaigns, agencies and brands showcasing the best all-round performances in the automotive, drinks, financial services, FMCG, food and retail sectors. The six separate product category reports are based on the analysis of the combined data of the three annual WARC Rankings -- the Creative 100, Effective 100 and Media 100 rankings -- compiled from the results of the most prestigious and rigorous award shows of 2018. Amy Rodgers, Managing Editor, Research & Rankings, WARC, says: "These sector analyses, the last of a series of reports produced based on the results of the WARC Rankings, provide category intelligence and an industry benchmark showcasing the top all-round sector performers across creativity, effectiveness and media excellence." Automotive category highlights: With Audi topping two of the three automotive rankings, it is no surprise that Audi not only ranked #1 as a brand, but its owner Volkswagen Group came out as top automotive advertiser. This success is reflected through the companies who worked with Audi, with BBH London ranked as the #1 agency with its campaign 'Clowns' topping the automotive creative ranking. Strong performances from PHD Worldwide agencies drove the network to the number one spot.
- #1 campaign for creativity: Clowns, Audi, BBH London
- #1 campaign for media: Lead Generation, Kia, Havas Media Madrid
- #1 campaign for effectiveness: Beauty and Brains, Audi, BBH London / Salmon London / MediaCom London / PHD London
- #1 agency: BBH London
- #1 agency network: PHD Worldwide
- #1 brand: Audi
- #1 advertiser: Volkswagen Group
Drinks category highlights:
In the top ten agencies for drinks, there is a three-way split between Auckland (3 agencies), London (3 agencies) and Latin America (3 agencies), with MediaCom Mexico City taking first place and Africa São Paulo second. Touché! Montreal is the only agency representing North America.
With campaigns featuring in two of the three drinks rankings, Coca-Cola has topped the brands list and is ranked #2 in the drinks advertisers list. Anheuser-Busch InBev is in first place.
In the drinks category, MediaCom Mexico City tops the agency list and its network, MediaCom, ranks #4. BBDO Worldwide leads through the contribution of a range of agencies including AMV BBDO London (#7) and Colenso BBDO Auckland (#8).
- #1 campaign for creativity: Tagwords, Budweiser, Africa São Paulo
- #1 campaign for media: The Awesome Is Here, Cerveza Victoria, MediaCom Mexico City
- #1 campaign for effectiveness: No More Excuses, Heineken, Publicis Milan / POKE London / Starcom Amsterdam / Publicis London
- #1 agency: MediaCom Mexico City
- #1 agency network: BBDO Worldwide
- #1 brand: Coca-Cola
- #1 advertiser: Anheuser-Busch InBev
Financial Services category highlights:
Due to the long-term success of Fearless Girl, which topped both the Creative and Effective 100 for financial services, State Street Global Advisors ranks #1 for brands and its owner State Street Corporation leads the advertiser rankings in the financial services sector.
Following on from this success, McCann New York, which worked on the campaign, tops the agency ranking and McCann Worldgroup is ranked #1 network with its agencies in Sydney, New Delhi and Mumbai also contributing to its success
- #1 campaign for creativity: Fearless Girl, State Street Global Advisors, McCann New York
- #1 campaign for media: The Animals' Own Emergency Number, DNB, TRY/APT Oslo
- #1 campaign for effectiveness: The Impact of Fearless Girl, State Street Global Advisors, McCann New York
- #1 agency: McCann New York
- #1 agency network: McCann Worldgroup
- #1 brand: State Street Global Advisors
- #1 advertiser: State Street Corporation
FMCG category highlights:
With Colenso BBDO and AMV BBDO London taking first and second place in the FMCG sector agencies' ranking, it is no surprise that BBDO Worldwide is the top network, ahead of MediaCom in second.
Whilst Pedigree topped the FMCG brands list, this performance could only drive its owner Mars to #3 advertiser with Procter & Gamble ranked #1 through the performance of brands including Gillette, Procter & Gamble and Tide.
- #1 campaign for creativity: #Bloodnormal, Bodyform/Libresse, AMV BBDO London
- #1 campaign for media: I Don't Roll On Shabbos, Gillette, MediaCom Connections Tel Aviv
- #1 campaign for effectiveness: Healthy Hands Chalk Sticks, Savlon, Ogilvy Mumbai
- #1 agency: Colenso BBDO Auckland
- #1 agency network: BBDO Worldwide
- #1 brand: Pedigree
- #1 advertiser: Procter & Gamble
Food category highlights:
Skittles is the top brand with campaigns featuring across all three food rankings: Exclusive The Rainbow #1 for creative, Let Out The Sour #1 for media and Breaking Conventions With Pride joint #4 for effectiveness.
The agencies that worked on the winning Skittles campaigns all feature in the top ten agencies' league table. The highest ranked is adam&eveDDB London, with work for Skittles as well as Marmite. DDB Chicago, which worked on the Exclusive The Rainbow is ranked #2. The success of these agencies alongside DDB's offices in Paris, Johannesburg, Mexico and Moscow propelled DDB Worldwide to top network.
- #1 campaign for creativity: Exclusive The Rainbow, Skittles, DDB Chicago
- #1 campaign for media: Let Out The Sour, Skittles, MediaCom Dubai
- #1 campaign for effectiveness: Cheetos Museum, Cheetos, Goodby Silverstein & Partners San Francisco / OMD New York
- #1 agency: adam&eveDDB London
- #1 agency network: DDB Worldwide
- #1 brand: Skittles
- #1 advertiser: Mars
Retail category highlights:
Mindshare Shanghai tops the agency list for retail having contributed to three of the top ten campaigns in the category in the Media 100 ranking, driving Mindshare Worldwide to #2 network.
Ogilvy is ranked #1 retail network, in part due to DAVID Miami's work on Google Home of the Whopper, which came second in both the retail Creative 100 and Effective 100. This, along with Scary Clown Night (#1 creative campaign) meant that Burger King topped the retail brand list, with it's owner Restaurant Brands International leading the retail advertisers table.
- #1 campaign for creativity: Scary Clown Night, Burger King, LOLA MullenLowe Madrid
- #1 campaign for media: Turning KFC Into Gamers Playground, KFC, Mindshare Shanghai
- #1 campaign for effectiveness: How Lidl Grew A Lot, Lidl, TBWA/London / Starcom London
- #1 agency: Mindshare Shanghai
- #1 agency network: Ogilvy
- #1 brand: Burger King
- #1 advertiser: Restaurant Brands International
Download a sample report of the 'Best of the Best' in automotive, drinks, financial services, FMCG, food and retail sectors.
The full reports for each of the six sectors are available to WARC subscribers and include the top ten campaigns across creativity, media and effectiveness, as well as agencies, networks, brands and advertisers. Additionally, the story behind four top ten ranked campaigns for each sector are featured, including information on the challenge, strategy and results.
WARC Rankings, successor to the Gunn Report, tracks the winners' lists from all the most important global and regional creative, effectiveness and media award contests in the world as determined by the industry via an annual survey and consultation with the industry.
# # #Download WARC Rankings logo, on white, on grey, all whiteDownload WARC logo dark png, light on dark png, light pngDownload Amy Rodgers, WARC photoDownload press release PDF WordLinks to download summary sector reports:Automotive http://lp.warc.com/Download-WARC-Rankings-2019-Worlds-Best-Automotive-Campaigns-Companies.htmlDrinks http://lp.warc.com/Download-WARC-Rankings-2019-Worlds-Best-Drinks-Campaigns-Companies.htmlFinancial Services http://lp.warc.com/Download-WARC-Rankings-2019-Worlds-Best-Finservices-Campaigns-Companies.htmlFMCG http://lp.warc.com/Download-WARC-Rankings-2019-Worlds-Best-FMCG-Campaigns-Companies.htmlFood http://lp.warc.com/Download-WARC-Rankings-2019-Worlds-Best-Food-Campaigns-Companies.htmlRetail http://lp.warc.com/Download-WARC-Rankings-2019-Worlds-Best-Retail-Campaigns-Companies.html
For further information, please contact:Amanda BenfellHead of PR & Press, WARC+44 (0) 20 7467 8125amanda.benfell@warc.comwww.warc.comAbout WARC - advertising evidence, insights and best practiceWARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing. WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services. WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA. WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company. About AscentialAscential is a specialist, global information company that helps the world's most ambitious businesses win in the digital economy. Our information, insights, connections, data and digital tools solve customer problems in three disciplines:
- Product Design via global trend forecasting service WGSN;
- Marketing via global benchmark for creative excellence and effectiveness Cannes Lions and WARC, and strategic advisory firm MediaLink; and
- Sales via ecommerce-driven data, insights and advisory service Edge by Ascential, leading managed services provider for Amazon Flywheel Digital, the world's premier payments and Fin Tech congress Money20/20, global retail industry summit World Retail Congress and retail news outlet Retail Week.
Ascential also powers political, construction and environmental intelligence brands DeHavilland, Glenigan and Groundsure.
-Ends-
© Press Release 2019Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
