Abu Dhabi, United Arab Emirates – The St. Regis Abu Dhabi is pleased to announce the appointment of Sona Shah to the position of Director of Marketing. With over 10 years’ marketing experience, Sona brings extensive strategic marketing and communications knowledge to the capital’s best address.
Sona’s previous hospitality marketing experience includes roles with The May Fair Hotel London and thirteen Radisson Blu Edwardian Hotels in the UK, prior to joining Starwood Hotels & Resorts in January 2014.
Sona’s career in the Middle East includes roles at Sheraton Grand Doha Resort & Convention Hotel as Marketing Manager, and Complex Marketing Manager on Taskforce for the conversion of The Westin and Le Méridien Hotels in Bahrain City Centre, Bahrain, before being promoted to Director of Marketing at The Westin Doha Hotel & Spa, which opened in February 2016.
With extensive regional experience, specialized in luxury hospitality marketing, brand management, pre-openings and restaurant and bar marketing. Sona is also a member of Starwood Hotels & Resorts’ Marketing & Communications Council and will take on representing the St. Regis brand across the Middle East Region.
Sona holds a BSc Business Management & Marketing from Brunel University, London, and has previously completed the IBM Graduate Programme.
Joining the team at The St Regis Abu Dhabi, Sona will be responsible for managing the marketing department, overseeing all aspects encompassing strategic planning, content development, digital landscape, events, brand activation, loyalty programs, public relations and advertising. Moustafa Sakr, General Manager comments, “it’s a great pleasure to welcome Sona to the team, marketing and innovation have always been a fundamental core focus for our hotel, we are confident that her expertise will continue to drive and enhance our awareness and success in Abu Dhabi’s competitive hospitality market.”
-Ends-
About The St. Regis Abu Dhabi
Located at the heart of Abu Dhabi on the Corniche, The St. Regis Abu Dhabi hotel merges authentic Arabian hospitality and over a hundred years of bespoke St. Regis traditions to become the social epicentre for the connoisseurs in the art of living. The iconic hotel offers 283 luxuriously-appointed guestrooms, a myriad of sumptuous experiences with distinctive culinary venues, more than 4,800 square meters of state-of-the-art meeting and event space and over 3,000 square meters of ultra-modern health club facilities. The St. Regis Abu Dhabi also features the famed hallmark of St. Regis hotels, the signature St. Regis Butler Service.
About St. Regis Hotels & Resorts
Combining classic sophistication with a modern sensibility, St. Regis is committed to delivering exceptional experiences at 31 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis Hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by signature St. Regis Butler Service. From Bal Harbour to Bangkok, Saadiyat Island to Shenzhen, the St. Regis brand caters to a new generation of luxury travellers and continues to thoughtfully build its portfolio in the most sought after destinations at the heart of today’s grand tour. Plans for the brand to expand its legacy include much-anticipated St. Regis Hotels & Resorts in the Riviera Maya and in Asia, where St. Regis has announced plans to open hotels in Changsha, Chengdu, Kuala Lumpur, Lijiang, Nanjing, New Delhi and Zhuhai. Additionally in Europe, Africa and the Middle East, St. Regis will continue to expand in Abu Dhabi, Amman, Cairo and Dubai. For more information on St. Regis Hotels & Resorts, please visit www.stregis.com, to explore our recent debuts visit www.stregis.com/newgrandtour and for the privilege of residential ownership, please visit www.stregis.com/residences.
Annie Turnell
PR & Communications Manager
Tel: +971 55 982 3875
annie.turnell@stregis.com
© Press Release 2017
