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Dubai, UAE: Following the successful first edition of the Dubai Chamber TikTok Academy launched earlier this year, TikTok and Dubai Chamber have announced today, the start of the second cohort of the programme, open to SMEs and Entrepreneurs from across the MENA region.
Farah Tukan, Head of Government Relations and Public Policy function at TikTok METAP said: “We aim to constantly support businesses of all sizes grow and leverage the opportunities the platform offers. SMEs and Entrepreneurs specifically, are an integral part of our economy and our community on TikTok and hence we want to bring them the right support and knowledge to optimize the benefits they can generate. We are very proud of the outcome of the inaugural edition of the Dubai Chamber TikTok Academy, and are pleased to be able to launch the second cohort and help more startups and entrepreneurs grow their digital marketing and platform skills. We can’t wait to continue this domino effect, in the typical TikTok manner.”
Natalia Sycheva, Sr. Manager of Entrepreneurship and Special Projects, Dubai Chamber added “A few months ago, we started a new chapter alongside our partner TikTok, in empowering new businesses and adding them to our portfolio. We’ve seen hundreds of representatives from across industries give their all to make the best out of the opportunity they’ve been given. Our mission now continues with additional profiles and brands from across the region and we can’t wait to see what this edition holds.”
Broken down into five pre-recorded modules and hosted on a purpose-built microsite, the extensive program will cover an introduction to digital marketing, as well as creative best practices and insights into leveraging TikTok's business solutions. Participants will undergo quizzes to track progress and will have access to a business canvassing session.
Adding more fun to the mix, participants will take part in two competitions, whereby they will flex their muscles and prove their capabilities in the use of Effects and Filters, Sound and Creativity.
In the first competition, they will be challenged to create a TikTok, with a chance to win TikTok giveaways. The second competition will take place at the end of the program and is meant to assess participants' ability to create their own campaign on TikTok. The top two winners will benefit from a week long membership with Dubai Chamber. Not just that, the top three winners will be awarded Creative Shop credit to put their learnings into practice and leverage the TikTok Shop's creative services. Lastly, all graduates will leave the program with their very own digital Dubai Chamber TikTok Academy Pro badge to mark the experience and their persistence.
The first cohort helped over 300 entrepreneurs and start-ups develop their digital growth strategies from across a wide variety of industries such as tech, art, health, construction and banking. SMEs and entrepreneurs from across the MENA region and different industries, who wish to learn more about building and expanding their presence on the TikTok platform to grow their reach are encouraged to benefit from this opportunity and register now.
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About Dubai Chamber
Established in 1965, the Dubai Chamber of Commerce & Industry is a non-profit public entity, whose mission is to represent, support and protect the interests of the business community in Dubai by creating a favourable business environment, supporting the development of business, and by promoting Dubai as an international business hub.
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
For more information, please contact:
Ruba Abdel Halim
Manager, PR & Corporate Communications
Tel: +971 4 2028450 Email: ruba.halim@dubaichamber.com
© Press Release 2021
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