13 April 2016
Abu Dhabi: The Mall at World Trade Center Abu Dhabi (The Mall at WTCAD) today unveiled a sensational new premium indoor/outdoor dining destination called 'The Hub', uniquely positioned in the heart of downtown Abu Dhabi.

The See-And-Be-Seen crowd of Abu Dhabi have long been seeking a convenient spot where they can enjoy a power lunch with clients, gather after work, feast with friends, chill out to some relaxed tunes or ramp it up and party hard - all under the same roof.

The Hub is set to become the place to be, offering both residents and tourists alike a hip and trendy dining and nightlife experience, whatever the occasion or celebration.

Commenting, James Waugh, General Manager of World Trade Center Abu Dhabi, said: "We understand that dining is much more than just a meal and our new concept of The Hub will offer an unbeatable choice of unique tastes and ambiences that cannot be found anywhere else in the capital. We are extremely delighted to offer local residents the true definition of a great dining experience through this new destination".

Conveniently located on levels 4, 5 and 6 of The Mall, The Hub features an array of new licensed -restaurants, including Bu!,  Tamba and BYB to open soon, plus the already open Original Fusion and Jazz@PizzaExpress. These restaurants bring together an unbeatable formula of compelling flavours, a complete range of food and beverage options, world class mixologists and some of the top disc spinners on the UAE's nightlife scene.

The Mall at WTCAD recently announced exciting plans to diversify its current portfolio with a number of new fashion and dining outlets, a supermarket, health services and children's entertainment destination. 

Waugh added, "We are steering our mall development by listening to our visitors' demands, following an extensive market research study. The launch of The Hub is just the beginning".

Restaurants at The Hub

Jazz Pizza Express - Level 5

Having recently launched in November 2015, Jazz @ Pizza Express at The Mall at World Trade Center Abu Dhabi, is already a buzzing venue with an established base of (very) loyal fans. Fantastic, live music has always been a big deal for Pizza Express and this Abu Dhabi outpost is no exception.

Bu- Level 4

BU!, is a brand new hotly anticipated Latin American-inspired venue at The Hub, offering flamboyant feasts, heel-clicking rhythms and flowing Latino beverages. Bu! Trinity at The Hub offers a sharing-style menu featuring the heady flavours of Latin America: from Peru and Argentina to Mexico, Brazil and beyond. Bu! will be serving up succulent cuts of meat and fresh seafood prepared to perfection using traditional grills and smoking ovens. Meat lovers and Mexican fans will be tantalised by this epicurean adventure celebrating authentic South American cuisine.

Original Fusion - Level 6

The subtle taste of European dishes with a Middle-Eastern twist can be found at Original Fusion, a sophisticated new eatery at The Hub bringing inspiration from the latest trends in London and New York and combining them with the authentic Eastern culture. The restaurant is dedicated to offering a new concept that bridges the taste of expats and new gourmet Emiratis. It provides a reinvented cultural link between heritage and modern cuisine, driving culinary passion through unforgettable flavours and authentic Middle-Eastern hospitality.

Tamba - Level 6

Tamba, a groundbreaking new Indian inspired restaurant, located within The Hub, disrupts the status quo with a stylish and innovative attitude. Collaborating with globally renowned design, food and beverage experts, this impressive international concept will provide elegance, energy and a sense of the unexpected.

Tamba offers uniquely designed sharing dishes with a creative edge. The chefs are highly experienced, creative and truly international, showcasing innovative cooking techniques, not necessarily associated with Indian cooking.

An eclectic grazing menu reflects a commitment to quality ingredients and showcases an impressive variety of ingeniously executed dishes.  Passion and culinary creativity are evident throughout, with some highlight dishes including; soft shell crab pakora; khichdi of mushroom and truffle with raspberry pickle; sweet and sour pumpkin and spinach paratha; and masala rub wagyu with chili chutney.

-Ends-

About The Mall at World Trade Center Abu Dhabi
The Mall is a modern shopping destination located at the heart of Abu Dhabi on Khalifa Bin Zayed the Frist Street. Catering for a diverse range of fashion and food-centric customers this community destination houses a wide variety of experiences and tastes all under one roof. The Mall invites visitors to enjoy a unique retail experience with over 160 stores whilst the range of dining outlets, guarantees a great day out for both families and friends. Ample underground parking spaces, as well as valet parking are also available.

For the latest announcements and promotions about The Mall at World Center Abu Dhabi, follow #WTCAD on Social Media:

www.facebook.com/WTCAD

www.twitter.com/WTCAD 

www.instagram.com/WTCAD

About Aldar Properties
Abu Dhabi-based Aldar Properties PJSC is one of the largest developers in the Middle East and North Africa region, with almost US$12 billion of assets. The company has developed some of Abu Dhabi's most iconic and complex projects, from the Formula 1 facilities on Yas Island to the thriving new Shams Abu Dhabi community on Al Reem Island. Its property portfolio is diversified and balanced with a total asset mix comprising residential communities, retail property, with the remaining in commercial. There are also nine hotels with more than 2,500 available rooms. With a land bank of over 77 million square metres, 90 per cent of which is in special investment zones, Aldar Properties is focused on serving the growing demand in the UAE for high-quality and professionally managed property. Aldar Properties is a strong partner of the Government of Abu Dhabi, which is also a major shareholder. The business is aligned with the Emirate's "Vision 2030" strategy of economic diversification and social infrastructure development.

www.aldar.com

FURTHER MEDIA ENQUIRIES
The Mall at World Trade Center Abu Dhabi
Latifa Fouz, PR & Social Media Manager
+971 2 508 2400
lfouz@aldar.com

Bell
Pottinger
Layla Haroon
00971 55 636 0425
lharoon@bellpottinger.com

© Press Release 2016