15 April 2013
Gulf Mode, the Middle Eastern company behind retail brand K-Lynn and distributor for international shapewear brand SPANX has acquired the exclusive distribution rights for The House of Harlow accessory collection in the UAE and Kuwait;

The House of Harlow collection designed by celebrity Nicole Richie debuted in 2009 includes a selection of costume-design inspired luxury jewellery, eyewear, footwear, and handbags;

Gulf Mode's distribution portfolio now crosses a number of categories including international lingerie, shapewear, nightwear, footwear and accessory brands.

Gulf Mode, a successful local business has successfully secured the exclusive distribution rights for The House of Harlow 1960 accessories range from Nicole Richie for the UAE and Kuwait.

Gulf Mode has grown the distribution side of their business through working with global brands, such as SPANX, Simone Perele and Wacoal France and now adds another dynamic and luxury line, House of Harlow to its portfolio. Gulf Mode prides itself on stocking exclusive brands that are typically only available in department stores, offering its customers the latest trends in lingerie and nightwear from around the world.

House of Harlow selected family owned and run Gulf Mode as their distributor for the region based on their extensive expertise in the retail industry and an in-depth understanding of how to do business in the region. Now UAE and Kuwaiti retailers can stock House of Harlow and will be fully serviced by Gulf Mode with marketing, training and speedy replenishment.

The House of Harlow 1960 collection by Nicole Richie was first launched in 2009 and has evolved into a full-fledged collection that includes jewellery, eyewear, footwear, and handbags. Since its inception, the collections have received rave reviews and tremendous celebrity following. Nicole Richie has been the creative force behind the brands since day one, immersing herself in every step of the brands' creative and strategic decision-making process.

Gulf Mode has achieved success across the Middle East, opening its first stand-alone K-Lynn Lingerie store in 1998 and has expanded the size of its retail and distribution business through the partnerships with global lingerie and shapewear brands - now expanding into luxury retail and jewellery collections.

What is Gulf Mode Garments Trading?

Gulf Mode was established as a wholesale distributor for lingerie brands. Its retail branch operates under the name of K-Lynn Lingerie, for which stores can be found across the Middle East. Gulf Mode currently employs over 50 people and has their head office located on Sheikh Zayed Road.

For any retailers interested in stocking House of Harlow or SPANX®, please contact:
Gulf Mode Garments Trading,
Showroom # 604 Sama Tower
Sheikh Zayed Road
Tel: +971 4 35 88 999
Fax: +971 4 35 88 998
Email: gm@gulfmode.ae

© Press Release 2013