Helps customers chill out with the cool Dulche De Leche Ice Blended; eXtreme Carambe Ice Blended; Green Tea Ice Blended and Double Vanilla Tea Latte for the hot beverage selection

Dubai, October 26, 2004: Dubtrade, licensed master franchisee of specialty coffee and tea retail chain, The Coffee Bean & Tea Leaf, continues its commitment to quality and responds to the ongoing popularity by featuring four seasonal drinks this Ramadan, three of which are new additions to its signature Ice Blended drinks.

The Coffee Bean & Tea Leaf is encouraging customers to indulge in the creamy and refreshing taste of the GREEN Tea Ice Blended, the sweet smoothness of the Dulce de Leche Ice Blended or go all the way with The eXtreme Caramba Ice Blended or the Double Vanilla Tea Latte.

Dulce de Leche Ice Blended

The creators of the original blended coffee drink, which started the worldwide craze, have just added another few names to any coffee lover's 'To Do' list.

And right up there is the Dulce de Leche Ice Blended combining non fat milk with a special Dulce de Leche powder, topped with a caramel drizzle and toffee bits to create a sweet, creamy, and decadent beverage rich with flavor.

The eXtreme Caramba Ice Blended

The eXtreme Caramba Ice Blended packs twice the coffee intensity of the original Ice Blended drinks with a one-of-a-kind coffee extract developed specifically for the eXtreme option. Blended with French Deluxe Vanilla, Mexican chocolate sauce, non-fat milk and ice, the drink is topped off with whipped cream and a zigzag of chocolate coffee sauce to create a smooth, creamy taste with an extra kick.

For the first time, The Coffee Bean & Tea Leaf offers customers the "eXtreme" option of adding twice the amount of coffee extract to any coffee Ice Blended drink for an extra kick of java.

GREEN Tea Ice Blended

The Coffee Bean & Tea Leaf introduces Green Tea Ice Blended for a limited time only. It combines matcha green tea with French Deluxe Vanilla and milk, which is then blended with ice to create a creamy, refreshing beverage that is full of antioxidants and has a sweet taste similar to green tea ice cream. Research has shown that drinking GREEN tea has many health benefits such as fighting viruses to boost the immune system, protecting cells and DNA from damage believed to be linked to cancer, reducing high blood pressure and lowering blood sugar, aiding in weight loss and also helping to prevent cavities.

Double Vanilla Tea Latte for the hot beverage selection

An irresistible blend of Vanilla Ceylon tea, French Deluxe vanilla, steamed non-fat milk and foam. The vanilla tea used in the Double Vanilla Tea Latte is a whole leaf Ceylon tea that comes directly from the Bogawantalawa Estate in Sri Lanka. It is made-to-order for The Coffee Bean & Tea Leaf, and blended and flavored with vanilla at the company's Camarillo, California roasting plant.

All of The Coffee Bean & Tea Leaf vanilla drinks are flavored with the French Deluxe vanilla mix, not flavored syrup, which makes the drinks so rich and decadent. The mix is also available in Fat Free No Sugar Added.

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About The Coffee Bean & Tea Leaf
Founded in 1963, the Coffee Bean & Tea Leaf is the oldest and largest privately held chain of specialty coffee and tea stores in the United States. CBTL outlets can be found at reputable locations in Dubai including Bank Street, La Plage, Jumeirah Centre, Dubai World Trade Centre, Zayed University as well as at Al Ain's Jimi Mall and Sharjah's Sahara Centre.  Besides its existing outlets in the UAE, it is also opening soon on Emaar Marina Walk and in the Burjuman Extension.

With a reputation for excellence, the company is a leader in product innovations, having developed the original Ice Blended. The Coffee Bean & Tea Leaf serves more than 100 million coffee and tea beverages annually worldwide. Providing the highest quality coffees and teas for forty years, The Coffee Bean & Tea Leaf currently has more than 350 stores in California, Arizona, Nevada, Singapore, Malaysia, Korea, Brunei, Indonesia, UAE, Australia, China and the Philippines and continues to expand both domestically and internationally.

Regional Expansion
Having received a great response in the UAE with the entire range of teas and coffees and highest quality fresh baked goods, sandwiches and salads, The Coffee Bean & Tea Leaf is well poised to enter the other Middle Eastern countries with a chain of franchised outlets. Franchising Agreements are underway for countries like Saudi Arabia, Bahrain, Oman, Qatar and Lebanon.

For further information contact:
Percept Profile Gulf
Jaya Joshi
Tel : (971-4) 344-6373
Fax : (971-4) 342-9158
E-mail: jaya@perceptprofilegulf.com

© Press Release 2004