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Dubai, UAE : THAT Concept Store – the luxury fashion and lifestyle destination from Majid Al Futtaim – has brought a touch of magic to Mall of the Emirates with its Holidaze Edit. The brand new festive market is now open on the ground floor to bring even more holiday cheer alongside its curated collection of gifting options.
Featuring dazzling displays and exclusive menu items, visitors can experience all the joys of the season at THAT Concept Store. The ground floor Holidaze takeover offers premium stocking fillers and unique decorations themed around golden opulence and modern glitz.. Inspired, one-of-a-kind gifts can be found at the baqala on the first floor which has been decked out with festive garlands to combine Arabic heritage with the joy of the holidays.
Exclusively available at THAT Concept Store, hand-crafted statues and festive figurines by Tony Ghostine will set hearts aglow. Other luxury items include larger-than-life Santa Clauses from Ellegi; traditional candles and unique candle boards handmade in the UAE by Shamma; delicately beaded ornaments from Tinker Tailor; Joanna Buchanan’s vintage designs, glamorous Christmas crackers; and customisable baubles from Jane Redmond.
What’s more, THAT Concept Store’s innovative eatery, UCHI M’OISHÎ has released a limited-edition menu to offer the ultimate festive feast. Indulge in sweet treats including a Bûche de Noël and a matcha and chestnut Mont Blanc from 12 December until the year’s end. UCHI M’OISHÎ has also created the perfect gifting option for food lovers with its mouth-watering food hamper. Featuring luxury biscuits, chocolate truffles, morish macarons, warabimochi and daifuku – this hamper promises to appeal to all taste buds. The Japanese fusion restaurant is hosting a special cooking class with Head-Chef, Ciprian Gabriel Porumbacean, on 12 December which visitors can sign up to via @thatconceptstore on Instagram.
For under the tree, traditional and edgy gift wrapping is available at Wrap THAT to make the holidays picture perfect, with 16 different shades and textures to choose from – all of which are sustainably sourced. Plus, customers can customise their items at Make THAT Yours by Ingrave It to create a gift that will be remembered for years to come.
The popular concept store is encouraging customers to treat themselves this festive season at THAT Beauty and THAT Barber. Manicures and pedicures in festive designs, hair treatments, lashes extensions and beard trims will have everyone feeling and looking their best. Shoppers can also pamper themselves with a massage or scrub to help them rewind by calling 800 THAT (8428) to book, with special offers throughout the festive season.
Experience the joy of the Holidaze now by visiting THAT Concept Store in Mall of the Emirates.
-Ends-
Media contact:
Alexandra Richards
Memac Ogilvy
alexandra.richards@ogilvy.com
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 375 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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© Press Release 2021
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