Dubai, July 18, 2012: Today, the cricketing world was bowled over by a series of exciting and innovative initiatives by TEN Cricket. In a press ceremony at the TEN Sports Headquarters, located in Dubai Media City, Mr Sanjay Raina, COO, TEN Cricket unveiled the line-up of spectacular cricket series and announced the appointment of IAS Media, as the sole advertising concessionaires for the MENA region.
TEN Cricket exclusively televises the world's best cricketing action from five of the world's most renowned cricket boards. These include Cricket South Africa, Pakistan Cricket Board, Sri Lanka Cricket, West Indies Cricket, and Zimbabwe Cricket. Apart from telecasting, TEN Cricket also produces the cricket series for cricket boards of Pakistan and Sri Lanka.
"The Sri-Lanka V/S India Series which will commence from 21st July to 7th August will see the two cricketing giants battling for pride in 5 ODI's and 1 T20. And the next, most eagerly awaited Pakistan V/S Australia series which will be played in the United Arab Emirates between 28th August and 10th September has already garnered a lot of attention across the world", said Mr Sanjay Raina.
Commenting on the alliance between TEN Cricket and IAS Media, Mr. Ali Asgar Mir, Managing Director of IAS Media had this to say. "TEN Cricket is one of the world's premier sports channel and I am honoured that TEN Cricket has chosen IAS Media to represent them as the sole concessionaries across the region." Mr. Ali Asgar Mir further stressed, "The forthcoming cricket series will also see a new technological breakthrough with virtual advertising. This unobtrusive virtual advertising which is the first-ever in the Middle East will not affect viewership of the game in any way but will still manage to garner high visibility for the brands".
MMA Group of Companies is the key sponsor for all the cricket series which will be telecast on TEN Cricket over the next year.
© Press Release 2012
