Dubai, 01 June 2009 - The UAE's integrated telecom service provider du, today announced that using its mobile telemetry roaming system, Enigma Vehicle Systems - an industry leading vehicle tracking, data management and security system recovered a stolen vehicle from the fleet of one of their customers. This follows a recent investment in the advanced Skyline GPS satellite tracking, security and telematics system from Enigma Vehicle Systems - equipped with a du enterprise data-only SIM card by a reputed car rental firm. Enigma Vehicle Systems have equipped 1000 vehicles with du mobile telemetry data-only SIM cards - utilizing 1GB shared data pool per month - and Enigma's Skyline V6.0 system

Enigma Vehicle Systems' staff in Dubai was contacted by customer, a reputed car rental firm in the UAE to advise that a vehicle was overdue for return and presumed stolen.  By using the system's detailed satellite mapping within Skyline V6.0 and du's mobile telemetry roaming services, Enigma was able to trace the vehicle and the customer.  The Skyline maps and data services from du allowed the Police, in collaboration with Interpol to precisely locate and subsequently impound the vehicle. 

Farid Faraidooni, EVP Commercial, du, said; "We are proving that innovative and state-of-the-art technology can make a real difference in people's lives. Our mobile telemetry roaming services are not just useful for fleet management companies to track both their movable and immovable assets but also an example of how du adeptly applies technology to delivers expert solutions to business customers across a variety of industry verticals."

Mobile Telemetry solutions from du enable machine to machine data communication with an automated exchange of business critical data over the du wireless network. By ensuring a secure and uninterrupted flow of information, mobile telemetry solutions from du help businesses enhance the reliability of their operations, increase work efficiency and reduce running costs.

The Skyline V6.0 system equipped with du telemetry services can be used on any rental vehicle and all types of construction site equipment from excavators, compressors and dumpers to generators, forklift trucks, traffic light sets and powered access platforms.  The major target markets for Skyline Enigma and du include plant hire, contractor fleets; commercial vehicle fleet; building supplies, waste management and service engineering.

By enabling automated business processes, mobile telemetry solutions from du have a wide range of use for key business verticals such as transportation, utilities, oil and gas and others.

Additionally, users can request positions, add zones around equipment and vehicles (for additional theft protection) and monitor hours used (per rental or accumulatively). The technology can also act as a trigger mechanism, sending text/email alerts and automated email reports on vehicle movements if assets have crossed state boundaries or international borders, or run out of fuel. All these features work seamlessly on du data SIMs with telemetry and data services - enabled not only in the UAE, but also overseas.

Ian Keam-George, Chief Executive of Enigma Vehicle Systems PLC and General Manager of the UAE office, commented, "du has proven to be a great choice for our UAE operations with a robust network, competitive pricing and outstanding customer support. We have been supplying GPS vehicle tracking systems for over 10 years and have a global market within our 30,000 customer base. During that time we have established mobile data deals with many GSM providers in the UK & Europe. We cannot praise enough their efforts to support our mutual customers more highly."

-Ends-

About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit, more time and now 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 30 du shops located in strategic locations across the UAE, more than 3000 authorized dealers  Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK's EuroWeek

• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.

• du corporate brand launch campaign awarded a Cristal MENA award in 2008

• du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success

• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007

• Silver Award for the best website in the ICT category at the UAE Web Awards 2007

du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:
Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae
 

© Press Release 2009