20 December 2008
Award-winning business game to target MidEast education sector at GESS 2009

Venture Simulations Ltd will unveil its award-winning business simulation game at Gulf Educational Supplies and Solutions (GESS) 2009, targeting the Middle East education sector particularly business colleges and universities.

Participating for the first time at GESS 2009 on 10-12 March at Dubai's Airport Expo Centre, Venture Simulations will demonstrate SimVenture, the UK's Serious Game of the Year, to the local and regional visitors and educationists. Using SimVenture, students as young as 15 years old are provided with a powerful educational resource on business, enterprise and related subjects.

"GESS is a new event that provides opportunities to research new markets specifically in the Middle East. The event is a perfect venue for us to meet with distributors and seek partnerships with any educational institutions looking for innovative ways to teach people about business and entrepreneurship," said Peter Harrington, Director, Venture Simulations Ltd.

"While most people dream of running their own business, students can now actually setup and run their own virtual company in an engaging way without the worry of associated risks. SimVenture is contributing to the business education knowledge and skills of young adults with a strong impact on regional and national economies," he added.

SimVenture is a flexible resource containing a wealth of up-to-date information easily integrated into any business curriculum. Used in a variety of learning environments, the simulation game has incorporated core elements featuring business start-up and entrepreneurship.

SimVenture can be played individually or by groups of students offering a hands-on experience of a real business environment including the ups and downs of being an entrepreneur. A powerful learning resource used by universities, colleges and schools, the challenging game is highly engaging, authentic, and develops teamwork as well as greater entrepreneurial thinking.

"The Middle East is fast developing in almost every aspect and is currently becoming the business portal for both Eastern and Western countries. Through GESS, the company is able to showcase SimVenture as an alternative way to teach young students how to set-up their own business in the future," said Sue Rothwell, Group Event Director of Fairs & Exhibitions, organisers of GESS 2009.

Venture Simulations will demonstrate SimVenture at stand number 308 in GESS. The company is providing free demonstration copies of the software to visitors and delegates at the show.

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About Fairs & Exhibitions (F&E)
F&E has been delivering world class events for 50 years. The company now creates and organises international trade events for business and consumers from all over the world. Since the mid 1970s the company has focused on events in the rapidly developing West Asia and Middle East, specifically the Gulf region in Dubai, UAE, one of today's most vibrant trading zones with the world's fastest growing economy.

F&E's strengths, skills and experience are in sales, marketing, event management, venue development and public relations. The company prioritises quality, value and excellence for all its shows, delivering genuine and cost-effective business opportunities for its clients.

The Executive Board of F&E has over 100 years combined experience in the business of creating, launching and organising events and enjoys the close support of many government bodies, trade associations and leading business organisations, as well as the countless number of companies F&E has helped promote and sell their products.

The company is now evolving through a period of growth and development to broaden its portfolio and further strengthen its team of highly-skilled individuals. It remains one of the most influential event organisers of its generation.

With offices in Dubai and the UK, the company has an expanding team of skilled and dedicated exhibition professionals, with an additional established international network of sales agents and associates.

F&E recently became a member of the Tarsus Group plc which was founded, and listed on the London Stock Exchange, in 1998. With offices in the UK (London), USA (Milwaukee), France (Paris), Germany (Dûsseldorf) and China (Shanghai), the international business-to-business media group has interests in exhibitions, conferences, publishing and online media. For further information on the event, log on to GESS website www.gulfeducation.info.

For more information, please contact:
Rose Manaog, Action UAE
P O Box 20970, Dubai, UAE
Tel: +9714 3902960
Fax: +9714 3908161
Email: rose.m@actionprgroup.com

© Press Release 2008