Splash earned impressive industry recognition this year at the Images RetailME Award ceremony. Splash LLC won the Most Admired Retailer award along with the Most Admired title for their brilliant Marketing Campaign.
Dubai: High street fashion brand Splash emerged as the Most Admired Retailer - FASHION in the Middle East at the Images RetailME Awards 2011. The Splash marketing campaign was also awarded the coveted Most Admired Marketing Campaign of the year title, making it a thrilling double victory for the brand. The annual industry honors recognize the region's top performing retailers and retail practices across different categories.
Raza Beig, CEO, Splash expressed delight on receiving the awards, "These awards go out to the entire Splash team for their spirit of excellence and dedication. We are delighted with the recognition and thank Images RetailME and the jury for bestowing the honors." The Images RetailME Most Admired Retailer and the Most Admired Marketing Campaign are the most competitive award titles every year. Speaking about the Splash campaign Raza added, "We strived to keep our audiences constantly engaged with the year-round 360 degree sustained campaign and special events that were followed by our thematic fashion show. This award crown's the extraordinary effort put in by our GCC marketing team and is a fitting reward for the creativity and professionalism that made this campaign possible." The Splash CEO also thanked Splash customers, associates, agencies and media partners, "Their unceasing support and loyalty has contributed to our success over the years and has helped us set new industry benchmarks".
The vibrant Splash marketing strategy was an extension of the hugely successful 'Eye on Design' campaign. Art and Fashion fusion then led to the launch of the spectacular Splash Limited Edition calendar. The campaign extensively used print, outdoor, online as well as in-store media.
Commemorating retailing excellence in the Middle East Images Retail ME Awards ceremony is positioned as the most prestigious event in the Middle East retail calendar. The jury for the awards is drawn from an international panel of experts with knowledge and experience in the Middle East and global retail markets.
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About Splash
Headquartered in Dubai, Splash is Middle East's largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 140 stores and 50 brand stores across 10 countries.
With an eye for the latest global trends, Splash captures the essence of fashion in everyday life. The brand has connected with its audiences through collection, emotion and attitude thus carving a niche for itself as one of the most successful local players in the region's high-street fashion category. Splash showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit the customer's every lifestyle need.
In-house designed collections include favourites like Ms, Nexus, Retro, ZYNC and Scarlet while Splash's international portfolio comprises international brands like Lee Cooper (European denim brand), Arrow (American Apparel brand), Bossini (Hong Kong based leisurewear brand), Kappa (Italian sports brand), Maui & Sons (Californian surf & lifestyle brand), UMM (Italian Music Inspired Brand), Zodiac (the Business shirt & Tie brand) and Smiley World among others.
A brand which constantly believes in raising the bar, Splash is acknowledged as a trendsetter in the region. The Splash Fashion Show held twice every year is by far the most popularly awaited event in the social calendar of the region. Another first for the brand and in the region is the Splash Limited Edition 2011 Calendar launched in January 2011.
Splash has also received several significant industry accolades that include being awarded the recent "Super brand" status 2011. The brand has been listed in Forbes Arabia's "Top 40 Arab Brands" list, and has been awarded by Dubai Customs for being the highest importer of readymade garments in the UAE. Splash has also won several marketing awards of great significance over the years.
For more details visit Splash's website www.splashfashions.com
Issued on behalf of Splash by Matrix Public Relations.
For editorial information please contact:
Jagat Rathore- jagat@matrixdubai.com
Tel. +9714 343 0888
© Press Release 2011
