Dozens participate in OutRun2SP racing challenge at Mall of the Emirates and Deira City Centre

Dubai, July 15th, 2007: - Gaming enthusiasts are turning out in dozens at Magic Planet, the leading family entertainment centre in Mall of the Emirates and Deira City Centre, every Friday to take part in the weekly OutRun2SP Racing Challenges.

The tournament is played in a knockout format using top-of-the line Outrun2SP racing simulators - the only ones of their kind in the Middle East. Prizes up for grabs every week include AED500 and AED250 swipe cards for the winner and first runner-up to use on Magic Planet videogames and rides.

Silvio Liedtke, General Manager of Magic Planet, said: "At Magic Planet we are constantly innovating our offering and aiming to find new and exciting ways for our customers to enjoy gaming. These tournaments provide them with a platform to compete against one another and show off their skills in front of a thrilled audience."

Liedtke also laid down the gauntlet for racing hopefuls, adding: "If you fancy yourself as a racing driver, then I urge you to come on down to Magic Planet and see if you've got what it takes. It's the closest you can get to the real thing."

The tournaments are played in a knockout format on Fridays at 8:00pm in Magic Planet entertainment centres at Mall of the Emirates and Deira City Centre. Registration for the 32 participating slots is open on a first come first serve basis throughout the week leading up to the tournament.

-Ends-

About Magic Planet:
Magic Planet is developed and managed by MAF Shopping Malls LLC., one of the major operating subsidiaries of Majid Al Futtaim Group. The Magic Planet brand is a family shopping centre based entertainment facility that provides amusement for all age groups, featuring video and redemption games, family rides and thrill attractions.

It is one of the leading providers of entertainment products and services from major suppliers in Europe and North America. There are currently seven Magic Planets across the region, including; Mall of the Emirates, Deira, Ajman and Sharjah City Centres (UAE) as well as the City Centres in Muscat (Oman) and Maadi and Alexandria (Egypt).

For further information please call:
Jamal Al Mawed 
Tel: 04 - 3210077

© Press Release 2007