Dubai, 10 November 2010: Jumeirah Group, the Dubai-based luxury hotel group and member of Dubai Holding, has signed a letter of understanding with Souria Holding to manage Jumeirah Abraj Souria, a newly planned five star hotel development located in the Baramkeh area of Central Damascus, Syria.

Jumeirah Abraj Souria will be part of Abraj Souria, a mixed use development covering 300,000m2 that will also contain commercial and retail components, including a shopping mall and an office tower. It is expected the development will take 4-5 years to complete.

Jumeirah Abraj Souria will have 350 luxury guestrooms and 100 luxury serviced apartments. The hotel will also include a Talise Spa, several restaurants and extensive conference, banqueting and leisure facilities.

Once completed, Abraj Souria will redefine the luxury hotel sector in Syria and is expected to become a destination in itself as a prominent landmark for Damascus. The development is in a prime location only 2km from the Damascus old town.

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Souria Holding:
Souria Holding is Syria's leading holding company, dedicated to developing the present and building the future.Established in January 2007 with a capital of USD 80 million, Souria Holding is committed to seeking out the best of the new opportunities the country's ongoing economic reforms are giving birth to. Real estate, hospitality, retail, healthcare and infrastructure are all key investment sectors. Souria Holding will develop and execute pioneer projects in Syria that maximise value to its shareholders and contribute to the country's economic growth.

Jumeirah Group:
Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah, Jumeirah The Meydan and Jumeirah Bab Al Shams in Dubai; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London; and Jumeirah Essex House in New York. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme. Jumeirah Group has recently unveiled VENU Hotels, a contemporary lifestyle hotel brand.

For further information please contact:
Jumeirah Group Corporate Communications
Mia Hedman
Director Corporate Communications
PO Box 214159 Dubai, United Arab Emirates
Telephone: +971 4 364 7974
Fax: +971 4 301 6655
Email: pr@jumeirah.com
Visit us at: www.jumeirah.com

© Press Release 2010