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- Diana Ashraf Nosir will be the first Egyptian female ever to take part in an international skiing competition
- Three Egyptian athletes ranging in ages from six to 16 will compete at the UAE National Freestyle Ski and Snowboard Championships hosted at Ski Dubai later this month
Egypt: Ski Egypt is proud to announce that three of its Sponsored Athletes - Noah Shady El Bialy, Faisal Alaa El Shorafa and Diana Ashraf Nosir – will represent their country at an international skiing competition. The highly talented athletes will take part in the UAE National Freestyle Ski and Snowboard Championships later this month, which is being hosted at Ski Dubai.
Both Ski Egypt and Ski Dubai have Sponsored Athletes’ programmes, which identify high calibre skiers and snowboarders and provide them with a range of benefits such as coaching with expert trainers as part of its commitment to nurture young talent. Ski Egypt’s cohort includes 15 athletes, three of which were selected to participate in the prestigious competition in the United Arab Emirates after being scouted at freestyle nights and freestyle competitions held at Ski Egypt.
Mahmoud Youssef, Head of Operations, Majid Al Futtaim Leisure, Entertainment & Cinemas Egypt said, “We are extremely proud of our athletes, who will make history and fly the flag for Egypt on an international stage when they participate at the UAE National Freestyle Ski and Snowboard Championships. There is a wealth of promising young talent in the country and a burgeoning snow sports culture, which is truly remarkable in a desert climate. Ski Egypt provides a platform for young athletes to learn, develop and hone their skiing and snowboarding skills and, we are committed to providing them with the necessary support and training to reach their full potential. We look forward to cheering on Noah, Faisal and Diana when they take to the slopes at Ski Dubai and wish them every success as their represent Egypt.”
Diana Ashraf Nosir added, “To represent my country and make history as the first Egyptian female to participate in an international skiing competition is an honour and a dream come true. I am extremely grateful to Ski Egypt and my expert trainers who have helped me develop my skills and provided the necessary support so that I can compete at an international level.”
The UAE National Freestyle Ski and Snowboard Championships will take place at Ski Dubai on 27 November and more than 50 competitors from 5 countries will participate. In addition to being a popular tourist destination, Ski Egypt has fostered a winter sports culture. Each year, more than 1,000 people from the ages of three to 50 are introduced to skiing and snowboarding and, more than 2,000 hours of private lessons and 1,500 hours of ski club and race training sessions are taught by qualified instructors, who are carefully selected for their skills and expertise, and include former Olympic skiers.
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Media Contact:
Mahmoud Salama
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E: mahmoud.salama@ogilvy.com
Nada Daoud
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E: nada.daoud@ogilvy.com
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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