Now comes another landmark feat since the introduction of the first water-based paint in the 50s
Sigma Paints introduced the Nanotechnology, another technological breakthrough consistent with its reputation as a world's pioneer of "firsts" in the construction industry, in a launch entitled, "Sigma Guardian - Your Atomic Protection" held on 8 March 2010 at the Crown Plaza Hotel in Bahrain.
Sigma Paints has carved an indelible niche in the construction industry as a leader in product innovation. As the first company in the world to promote water-based technology and environment-friendly paints, and the first in the world to formulate a solvent-free range of products, Sigma Paints once again takes center stage as the world pioneer in the introduction of the Nanometric Painting System or NPS technology which was first registered in Europe in 2006.
The most unique quality of the Sigma Guardian Nano Paint is its unique anti-dust and -sand characteristic. This is a distinctive product feature that is vital in the prevalent extreme weather conditions in the Middle East. The dust-free property is made possible by a superior smooth outer layer created by using a unique nanometric process that employs tiny particles, called "Nano", to fill up the holes in paint film surfaces. This provides a surface that is highly resistant to dust and sand.
Steven Rijkaard, Brand Manager for Sigma Middle East said, "Sigma, the pioneer in cutting edge paint solutions, is introducing its latest and most technologically advanced product range. Sigma Guardian Systems and its Nano particles is the result of a big idea translated into a small defensive particle against humidity, scratch, dulling and aging, especially formulated to suit the harsh exposure conditions prevalent in the GCC. The meteoric power of Nanotechnology now provides us with the universal exterior protection and surface radiance we desire for our homes, properties and buildings."
After widespread acclaim in Europe, Sigma Paints brings this innovation for the first time in the Middle East. Now, the region can experience the exceptional benefits of a paint product with superior environment-friendly features and performance that are yet unrivalled in its category.
Steven Rijkaard added, "Indeed, no other paint can equal the properties of the Sigma Guardian Nano Paint. The breakthrough technology gives the ultimate protection for buildings, houses and properties, against the destructive effects of extreme weather conditions in the region."
In addition to this quality, Sigma Guardian Nano also has a host of benefits that are truly unmatched in its category. It is alkali resistant, provides anti carbonation, retains color for a much longer time then normal coating, has anti-moisture properties, and resistant to UV radiation and the effects of efflorescence.
Steven Rijkaard, said, "Concrete structures unexpectedly get longer life span and are given an improved appearance. All this results in less maintenance which of course saves money. It is indeed a very welcome solution to problems our customers in Bahrain face every day."
Elie Salameh, Manager of Skyline Trading Corporation - Bahrain, said, "We expect more growth in the Bahraini market, especially after the financial crisis. We have been one of the market leaders in supplying paints for some of the most prestigious projects in Bahrain for example, Durrat Al Bahrain, Bahrain University, Lulu Towers, ERA Towers, etc."
Mike Murphy, Sigma Paints Decorative Technical Support (DTS) Manager, said that "The development of this new outstanding Nanotechnology reflects the increasing expectations of architects, contractors and owners who recognize the need for a paint product that offers superior aesthetic qualities as well as long term financial benefits of extended, paint life protection."
With the introduction of Nanotechnology, Sigma Paints hopes to encourage further research and development towards the production of an even wider range of paint products conducive to harsh environmental conditions in the region and worldwide.
To reinforce its commitment to environmental protection, Sigma Paints conducts regular seminars and training activities for industry professionals on promoting quality and creating sustainable solutions. Sigma Paints believes that quality standards pave the way for environmental responsibility. By promoting best practices, Sigma Paints aligns its mission with the nation to contribute significantly towards the creation of a cleaner Qatari environment and a greener GCC.
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Issued by Brand Associates On behalf of Sigma Paints
For any further information please contact Debbie Bergsman on 0097 39777601.
© Press Release 2010
