Abu Dhabi: The dynamic B2B trade show for the food industry, SIAL Middle East has been nominated for the upcoming Middle East Event Awards 2011 under the Best Trade Exhibition category. The entry was submitted for the first edition of SIAL Middle East held last year at Abu Dhabi National Exhibition Centre.
The award ceremony will take place on Wednesday at Sheikh Rashid Hall of Dubai International Exhibition and Convention Centre.
Fadi Saad, Group Exhibition Director of Turret Media - organiser of the trade show, commented: "We are delighted that in its very first year SIAL Middle East has been chosen as one of three finalists for such a prestigious award. This would not have been possible without the significant industry support we have received from the authorities here in the UAE, especially Abu Dhabi Food Control Authority, trade professionals and the media.
"No doubt, the organizing team did a great job in drawing serious and professional attendees from around the region that surpassed the expectations of our exhibitors and instantly made this trade show the most dynamic in the food industry," he added.
SIAL Middle East is part of the world's largest network of professional food events and is the latest exhibition to be launched as a part of SIAL Group. Held annually, under the strategic partnership with Abu Dhabi Food Control Authority, the event brings together professionals involved in buying and selling food products, services and equipment in addition to the latest innovations in the food industry.
With its inaugural run, SIAL Middle East became the largest and best attended business event launched in Abu Dhabi in 2010. The event brought together 7,244 trade professionals from 76 countries, 300 exhibitors from 40 countries and 9 national pavilions in addition to hosting 329 key buyers under its specifically designed SIAL Purchasers Club. More than 100 chefs participated in the one-of-its-kind La Cuisine Du SIAL chef competition organised by Emirates Culinary Guild.
SIAL Middle East 2010 also hosted a high-level Ministerial Conference, where six ministers explored the development of an integrated food policy for the GCC countries.
The second edition of the show will be held from November 21-23, 2011 at ADNEC.
"The timing for an event of this scale was important - the region looks forward to a sustainable economic recovery through a more diversified economic base. SIAL Middle East assesses the expansion possibilities of the food industry and develops trade potential across the region," said Fadi.
"We are extremely proud of these accomplishments and we value the opinions of the judging panel," he added.
A multi award winning company, Turret Media has conceptualised, developed and launched some of the most successful live events in the world and is a leading publisher within several market sectors in the Middle East.
Following more than 50 years of experience in the United Kingdom, Turret Media migrated its business headquarters to the UAE in 2006 after becoming a foundation partner of the Abu Dhabi National Exhibitions Company.
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About SIAL Group
First developed in Paris, SIAL has become the global brand serving the food and retail industries. Now the largest network of professional food events in the world, SIAL Group exhibitions assemble over 9,300 exhibitors and deliver more than 216,000 visitors from 200 countries. Since 1997, SIAL exhibitions have also been organized in Asia, North America and Latin America. SIAL Middle East, the trade only event, will welcome more than 12,000 industry professionals in November this year in Abu Dhabi. For more information, visit: www.sialme.com
About ADFCA
The Abu Dhabi Food Control Authority was established in 2005 as an independent food regulatory agency for the emirate of Abu Dhabi. The Authority embodies the Abu Dhabi Government's commitment to protecting its consumers, particularly by ensuring the safety and quality of food served throughout the public. It enforces policies and standards and conducts research and awareness campaigns to maintain a sustainable agriculture and food sector that delivers safe food to the public, protects the health of animals and plants, and adheres to sound environmental practices.
For more information, visit: www.adfca.ae
About Turret Media
A multi award winning company, Turret Media has conceptualised, developed and launched some of the most successful live events in the world and is a leading publisher within several market sectors in the Middle East.
Following more than 50 years of experience in the United Kingdom, Turret Media migrated its business headquarters to the UAE in 2006 after becoming a foundation partner of the Abu Dhabi National Exhibitions Company.
Turret Media has since been behind numerous exhibitions, conferences and consumer events in Abu Dhabi and Dubai that collectively attract some 1,400 exhibitors and deliver more than 120,000 visitors in industry sectors as diverse as renewable energy, IT, gourmet food and waste management. For more information, visit: www.turretme.com
For more information, please contact:
Layla Haroon
Public Relations Manager
Turret Media
Tel: +971 2 401 2830
Mob: +971 50 905 9602
Email: l.haroon@turretme.com
© Press Release 2011
