Regional Sharp Solutions Summit 2010 brings together 150 partners from over 80+ countries in Middle East, Africa and CIS
Sharp Middle East FZE (SMEF), the fully owned regional subsidiary of Sharp Corporation Japan, has unveiled a strategy to grow its business solutions products segment by 20 per cent in 2010, and double its turnover in five years.
Addressing the annual Sharp Regional Solutions Summit in Dubai, Mr. Fumio Yamaguchi, Managing Director of Sharp Middle East, outlined the growth strategy devised by the regional management team and expressed confidence that it was achievable despite current market sentiment.
The Sharp Regional Solutions Summit brought together more than 150 regional partners representing over 80 Middle Eastern, African and CIS markets.
The world's second largest manufacturer of Multi-Function Printers and Copiers, Sharp has lined up seven new models for the Middle East market- five in mono and 2 in colour - to be launched during 2010.
Reviewing the past year, Mr. Yamaguchi said that the challenges brought by recession put the regional management team into an engagement mode, working closely with Sharp's regional partners.
"Capitalizing on several challenges, the regional management team proved that dedication is the key to success," said Mr. Yamaguchi. "Converting every challenge into an opportunity, we managed to retain our market share in the region and also grow our business in key markets," he continued.
In 2009, to take advantage of the market scenario, Sharp introduced 10 new models from both the Mono and Color segments which proved to be the winning formula.
"Sharp's full range of products not only won admiration in the market, but also bagged the prestigious BLI Line-up of the Year 2009 award, for the second time in the past three years," Yamaguchi added.
Talking about market trends, Yamaguchi said IT and Office managers were today putting the focus on operational efficiency, opting for products that offered the highest performance quality while offering greater operational and energy efficiency, eventually aiming for economized running costs.
As a leading manufacturer of Multi-Function Printers and Copiers, Sharp has set the benchmark in printing standards in the region and globally. Sharp has also been providing its technology as a global OEM business for many other known printer and copier brands.
"With more than four decades of excellence behind it, Sharp knows the pulse of the MFP industry", said Ravinder Kumar, Deputy General Manager for Sharp's business solutions division. "The year ahead holds great potential and our strategy is to continue working closely with our partners to understand their respective market needs. In addition, we pay close attention to our customer's needs and newer models have been developed to fit our market's needs."
As rising operational costs are constantly driving office managers to focus on integration of technology into their enterprise resource planning, Sharp has launched an array of smart solutions that help integrate its printers into an organization's operations and processes, thereby enhancing productivity and efficiency and resulting in substantial savings. Solutions like Sharp's Open Systems Architecture software help with Fleet Management and Manage Print Services (MPS).
"It is important for companies today to start thinking of Total Cost of Ownership (TCO), so that they can ensure that the cost of owning and running a solution over its entire life-cycle is paid attention to," commented Bharat Bhusan Gupta, Product and Marketing Manager for MFPs. "Purchase price is no longer a critical factor, especially as companies are trying to manage leaner offices and reduce their carbon footprint. This puts us at an advantage because not only do we offer a great deal, but also a product that is renowned for its environmental friendliness," added Bharat.
Being a technology-focused company, Sharp aims to continue to make available hi-tech and environmentally friendly products, including LCDs, Multifunction printers, Plasmacluster Ion Technology (Air purification), LED Lighting and Solar PV technology.
SHARP MIDDLE EAST FZE: KEY STATISTICS
Number of countries: 80 plus
Projected growth for 2010: 20 per cent
New models in 2010: 7 (5 mono, 2 colour)
Key products: Multifunction printers, LCDs, Plasmacluster air purification, LED Lighting, Solar PV technology, LCD TVs, Refrigerators, Microwaves, etc.
Corporate Vision: Become an 'eco-positive company' that supplies energy-creating and energy-saving products.
Global positioning:
- World's largest Solar PV manufacturer, with over 25% of the total global solar installations.
- Japan's no.1 LCD, MFP, Solar and Mobile Phone brand
- World's second largest MFP manufacturer
- Manufacturer of world's largest commercially available LCD (108 Inches)
- Range of World's first, including LCD TVs, Microwave Ovens, Solar Panels, Calculators, etc.
-Ends-
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© Press Release 2010
