Aswan brought together industry leaders in entrepreneurship, the start-up community and pioneers of digital transformation during the 3-day Egypt Entrepreneurship Summit organized by the Global Entrepreneurship Network- Egypt.

As part of its commitment to the startup and MSME community, and with their new announced digital transformation agenda, Sarwa Capital Holding for Financial Investments SAE (SRWA.CA) participated in the summit as a panel speaker and judge on the Awarding Committee of Nawah 2020 competition. Sarwa Capital, with its subsidiaries and long-standing history in the non-banking financial services industry saw the participation of Mrs. Yasmina Fahmy, Group Marketing and Digital Transformation General Manager on the panel “Digital Transformation for Business”.

With 14 years of experience in the field, Mrs. Fahmy showcased from experience the ability in discovering and implementing new marketing avenues, discovering new revenue sources and providing valuable contributions for Sarwa Capital’s commercial business and social marketing of products and services, in addition to the accomplished position gained through her impressive work record and certifications.

During the session, Mrs. Fahmy highlighted Sarwa Capital’s role in the non-banking financial market from the digital transformation aspect saying “it is our duty to improve and develop our communities, Contact Credit – a subsidiary of Sarwa Capital has been the leading provider of financial solutions including auto finance, truck finance, mortgage finance, factoring, leasing, Insurance brokerage, shopping and finishing. I advise others as well to follow the path of digital transformation, better organization, and better subscription opportunities to finance growth, improve the financial climate, and increase liquidity.”

Sarwa Capital has recently announced its new digital transformation agenda that is now entering full force, a necessary transition to solve many persistent problems, and allowing for further financial inclusion and sustainable economic growth.

Mrs. Fahmy stressed that digital transformation will provide considerable benefits throughout the various sectors of the economy, especially in finance and currency trade, which will contribute to economic growth. She added that digital transformation has not only achieved a swift success in many economies around the world, but has also benefited the global economy greatly. Digitalization is the path to cumulative economic growth. For example, countries with the most developed digital economies achieve 20% higher economic benefit compared to countries that are still in the early stages of digital transformation. Accordingly, Mrs. Fahmy also covered the socioeconomic dimension by pointing out that digital transformation can reduce unemployment and improve quality of life.

Mrs. Fahmy also announced her participation in the Awarding Committee of Nawah 2020 competition to select the best emerging companies and support young entrepreneurs by providing skills development and linking them with the business world. The entrepreneurship projects and companies are selected based on several factors most important of which are: sustainability, social impact, and innovation. Mrs. Fahmy’s role in the committee is to evaluate the projects and companies that have been qualified to the semi-finals pitching their projects in a maximum of three minutes’ time, after which only 15 projects are qualified for the finals.


About Sarwa Capital

Sarwa Capital Holding for Financial Investments SAE (SRWA.CA) is a pioneer in consumer and structured financial services in Egypt. Operating since 2001, Sarwa adopts innovative approaches in extending its services, offering quality services with simple procedures and reaching a wide client base through its various subsidiaries, affiliates and partners. 

Sarwa’s financing division offers market leading services including consumer financing for new and used passenger and commercial vehicles and an array of consumer durables through Contact Credit, home finishing through Contact Mortgages, as well as commercial finance through Contact Leasing and Contact Factoring. Sarwa operates in insurance through Sarwa Insurance and Sarwa Life Insurance. Sarwa also offers an array of corporate financing services including securitization, structured debt and debt investment management. Sarwa Capital Holding for Financial Investments SAE is authorized and regulated by the Financial Regulatory Authority (FRA).

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