14th February 2014: Sandro Paris debuts in the Middle East with the launch of its 1,677 square foot new flagship store at Mall of the Emirates new Fashion District.
"We are thrilled to be opening soon in Mall of the Emirates. Dubai is one of the fashion capitals of the Middle East and it is an honour to open our first flagship for Sandro there," says the brand creator and creative director Evelyne Chétrite. "Sandro is all about making women confident and feeling beautiful. Our brand brings a modern twist to feminine outfits with a high sense of details. In that way, we think that our collections will bring a new Parisian touch to Middle Eastern women's wardrobe, a new way to express their femininity with all the refinement they need. "
A space made with contrasts, the new concept store design increases the standing of the Sandro collection. The walls, based on soft colours, match well with the floor in terrazzo, and the LED lights from the ceiling also complement perfectly the geometric paving stones.
This is a luxury environment based on graphic spaces mixing raw materials such as wood and marble. Atmospheres and ages are melting together within a Scandinavian style and a touch of minimalist modernity.
The store, located on the first floor, will carry the full men's and womenswear collections, including ready to wear, footwear and accessories.
Opening date: 14th February 2014
SANDRO
First Floor, Fashion District,
Mall of the Emirates
Dubai
Tel: +9714 3854902
For further information please contact:
Emma Rymer,
Group Account Manager - PR
+971 (0)4 201 1158,
erymer@altayer.com
Wendy Rebman,
Assistant Account Manager - PR
+971 (0)4 201 1118,
wrebman@altayer.com
About Sandro
Sandro was launched in Paris in 1984 by husband and wife team Didier and Evelyne Chetrite. Under Evelyne's creative direction, Sandro has become known for its stylish, refined and versatile men's and women's collections that have a distinctly French sensibility. Today, Sandro has over 350 stores worldwide.
For more information please visit www.sandro-paris.com.
About Evelyne Chétrite
Evelyne Chetrite draws her inspiration through meeting people, travelling and also through art. Creatively gifted from a very young age, her strong appeal for fashion design wasn't a surprise.
Creativity, energy, sincerity and most of all the desire to make women beautiful are the characteristics of the brand. Evelyne knows what women needs: she has an intuitive intelligence for detail. Designed for the modern woman, the collections combine chic materials and fabrics: silk, cashmere, leather... Elegant and feminine, Sandro's collections don't feel like too much of an effort. Pieces are easy and practical and fit right in every single wardrobe.
Sandro's style is both chic and relaxed.
© Press Release 2014
