Perfect mix of sleek design and travel comfort in new collection
Samsonite Group - the worldwide leader in travel solutions - announced today the launch of Pro-DLX 3, a new sophisticated collection of luggage and business cases, across the Middle East. The launch of Pro-DLX 3 reinforces the company's commitment of providing world-class luggage solutions tailored to meet the needs of the discerning travellers.
The new Pro-DLX 3 comes with an innovative, sleek design and a strong exterior to reflect the demands of today's modern business and holiday traveller. It is a collection of four chic, black, lightweight, durable and stylish compact business cases and three elegant travel cases, each providing a highly organized packing system, for both long and short trips.
The collection offers a wide array of features for compact business travel collection, including a soft padded laptop compartment, which helps protect laptops against knocks and scratches. Separate pockets are included for mobiles and other personal items and handy dividers keep important documents secure, ensuring complete organisation for busy travellers.
"The new Samsonite Pro-DLX 3 range is part of our strategy to offer the most convenient travel solutions for today's traveller. As business travel takes centre stage across the globe, Samsonite offers a luggage collection that perfectly fits the needs of the market. Samsonite's Pro-DLX 3 is designed to match the needs of the sector, and includes useful features for enhanced organisation. We have always been known for creating the most innovative luggage solutions in the market and we intend to hold on to this reputation with such collections," said Mr. Subrata Dutta - Managing Director Samsonite South Asia.
For ultimate comfort on the move, a number of cases in the collection feature comfortable removable gel-cushioned shoulder straps, providing superior comfort on longer trips. The handy smart sleeve secures the case onto larger luggage pieces, adding to the convenience.
There is also a checkpoint-friendly feature on a selection of cases which allows travellers to breeze through airport security without the hassle of packing and unpacking laptops. "The new line provides convenience and comfort in addition to a unique experience for the modern and sophisticated travellers, epitomizing our catchline - 'Life is a Journey' with Samsonite," added Mr. Dutta.
When planning longer trips abroad, the large travel cases are ideal with features including garment bags with universal hangers, bags for shoes and laundry, and are also expandable when extra luggage space is needed. This allows travellers to organise their belongings effortlessly with no creased clothes when unpacking. Moreover, Nappa leather finishes and the red details along with a personalized metallic finish add a stylish element to the collection.
The new range as well as other Samsonite luggage solutions, along with their luggage and travel accessories, are available at all Grand Stores in UAE and Samsonite exclusive stores located at major shopping malls in the region.
Founded in 1910, Samsonite celebrated 100 years in 2010; early cases and trunks were first used in the US by gold rush speculators to transport their belongings to the frontiers. For the next 100 years, Samsonite continued to earn its reputation as the quality luggage brand that experienced travelers' trust and rely on. This year will see the launch of yet more innovative products.
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About Samsonite Group
Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the sophisticated traveler. For 100 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label and American Tourister. Samsonite, Life's a journey!
Issued by Landmark PR & Event Management
For press information contact:
Nasry Abou Zaki
General Manager, Middle East
Tel.: +971 4 3912141
Email: n.zaki@landmark-pr.com
Shadi Abou Assi
Account Manager
Tel.: +971 4 3912547
Email: s.abouassi@landmark-pr.com
© Press Release 2010
