This summer Samsonite Black Label launches the most stylish and luxurious range of Weekend Collections to date. The exclusive unveiling, hosted by Milla Jovovich takes place this June 2008 in Los Angeles, the ultimate jet set weekend destination. Each of the unique travel collections has been created with the stylish and affluent traveler in mind, resulting in a range of beautifully crafted items to ensure you always arrive in style, whatever the destination.
The latest Weekend Collections, designed by Quentin Mackay, manage to successfully fuse the rich heritage of Samsonite with strong fashion elements and contemporary detailing, meaning you will never again have to compromise on style or functionality when traveling.
Milla Jovovich, along with her husband Paul Anderson, appear in the new Samsonite Black Label Weekend advertising campaign, shot by photographer Norman Jean Roy of Vanity Fair fame, making her the natural choice to host the launch of the collections.
Milla Jovovich, the face of Samsonite Black Label Weekend Collections, says "I have always been a huge fan of Samsonite, especially the range of soft weekend bags. The collections are very on trend and absolutely essential when I'm away for several days at a time"
The introduction of soft weekend bags taps into the broader lifestyle trend for short weekend breaks and allows Samsonite Black Label to widen their collection portfolio to appeal to a more sophisticated audience. The popularity of weekend breaks and second home ownership has increased significantly over the past few years creating the need for smaller, softer and more flexible luggage. The Samsonite Black Label Weekend Collections offer a variety of stylish yet contemporary solutions for the most demanding weekend travelers.
The Samsonite Black Label Weekend Collections feature stylish detailing and design, ensuring weekend breaks are both glamorous and indulgent; marrying Samsonite's legendary functionality and travel features with style and fashion: Resort Modern Takes on Classic Shapes
A collection of unisex leather pieces that are at once supremely modern, but at the same time steeped in a richness of heritage inspired by Samsonite's rich archives where a heritage black Samsonite trunk from the 1930s with stunning leather strapping and brass buckles was discovered. This case was the starting point and laid the foundations for a totally new contemporary collection of soft bags that brings together supreme luxury and craftsmanship with superlative durability and functionality.
Colours: Black, Chocolate, Orchid Red and Resort Lux: Silver
Resort Signature
Resort Monogrammed
Taking all its principles of the iconic Resort Collection, the Samsonite house monogram is woven into a luxurious canvas, combined with sumptuous leather detailing. The values of Resort continue throughout the collection, with contemporary detailing and styling married with Samsonite's legendary functionality to ensure weekend breaks are both relaxing and indulgent.
Colours: Caviar and Cloud Grey, Cream Jacquard and Biscuit Tan
Concertine Stylish SpaceA trip to Tokyo, New York, London, Paris or Milan always includes purchases of fabulous trinkets and treasures. To solve the timeless dilemma of how to transport these newfound precious belongings home, Samsonite Black Label has developed a hip and fashionable solution. A unisex collection, the all leather Concertine soft bags can be packed totally flat in your luggage at the beginning of your trip and then expanded to pack your new precious items. Concertine takes its design inspiration from the classic concertina musical instrument and bellows.
Colours: Concertine Spectrum (Rainbow), Concertine Lux (Patent Red), and Concertine: Ecru and Chocolate
Waifer Messenger ReinventedLike Concertine, Waifer is designed to be packed totally flat, enabling it to be packed at the start of a trip, and then filled for the return. When unused, Waifer rolls up to a fraction of its normal volume. Waifer is a contemporary re-interpretation of everyday messenger bags, which can not only be used everyday, but have the added flexibility and functionality of being used for weekend trips and escapes. The Victorian tall, slim money wallets serve as the design inspiration for Waifer, allowing the pick up of essentials from around the world without spending a minute worrying about packing for home.
Colours: Chocolate, Ecru
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About Samsonite
Samsonite is the worldwide leader in superior travel bags, luggage and accessories, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilising top designer expertise from around the globe, Samsonite creates unparalleled products that fulfil the travel and lifestyle needs of the sophisticated traveller. For 98 years, Samsonite has continued to build upon its rich design heritage. Samsonite markets products under the Samsonite, Samsonite Black Label, Samsonite OutLab, Lambertson Truex, American Tourister, Lacoste and Timberland brands. Samsonite, Life's a journey.
Samsonite's premium collections for the travel connoisseur. This exclusive Samsonite brand typifies affluence, with refined style and craftsmanship that defines individuality. Samsonite Black Label has stores in top fashion locations including London (Sloane Street, Regent Street), Berlin (Friedrichstrasse), Brussels (Boulevard de Waterloo), Moscow (GUM), Madrid (c/ José Ortega y Gasset), Milan (Via S. Pietro all'Orto, 11), Seoul (Cheong Dam-Dong), Singapore (Raffles Hotel) Kuwait City (Marina Mall), Mumbai (Grand Hyatt), New York (Madison Avenue), San Francisco (Union Square), Boston (Copley Place) ,Tokyo (Ginza), Hong Kong (IFC Mall) and Dubai (Festival City Mall).
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For further information please contact:
Nasry Abou Zaki
General Manager
UAE
Tel.: +971 4 3912141
Email: nasry@landmarkpr.ae
Shadi Abou Assi
Associate Account Manager
Tel.: +971 4 3912144
Email: shadi@landmarkpr.ae
© Press Release 2008
