United Arab Emirates, Dubai- 10th February 2008:  SAE Institute Dubai, unrivaled creative media education provider in the fields of Audio Engineering, Digital Animation, Multimedia, Filmmaking and Electronic Music Production, teamed up with Dubai American Academy to conceive an innovative new program for students called 'Dream Week'.

A custom-made program designed to enlighten the high school students with numerous hands on activities planned, bringing together elements of learning and fun in the realm of creative media education.  The 'Dream Week' is scheduled to take place between the 2nd April and 6th April 2008 at SAE Institute's Knowledge Village campus.

Mr. Marco Bettelli, Managing Director SAE Asia Pacific and Middle East commented on the new concept by saying, "Inviting Dubai American Academy's secondary school students to our campus and showing them our facilities; and what and how we teach, is the perfect way to encourage them to follow their passions of attaining an education in Creative Media.  We have ensured our institute offers students the most advanced and sophisticated equipment and facilities.  This, supported by a team of teaching staff with expert industry knowledge, offers the competitive edge students need to be successful in this emerging industry."

Mr. Bettelli continued, "Dream Week is a format that we hope to replicate with many other schools across the nation.  We believe that a hands-on introduction to our school offers students the best insight into what we offer.  Showcasing the work produced by the students during Dream Week to the parents is yet another way for us to impress those who guide these youngsters on their future careers.  We are very much looking forward to this event and are confident of its success."

The 'Dream Week', created and named by SAE Institute, offer Dubai American Academy students the opportunity to realize their dreams of being a rock star, super hero, model in the impressive institute's Green Screen Room.  The footage will be accompanied by vocals, music, sound effects and edited to include visual backgrounds to complete the experience. The students will be offered the chance to work with state of the art video cameras, computers in professional editing suites to produce a final DVD, just like the big studios, which each student will take away.

At the end of the Dream Week, SAE Institute will be organizing a screening for all parents showcasing the commitment and hard work of all the students during their time at the school.

With the growing demand for specialised training in media in the Middle East, the SAE Institute identified Dubai as the perfect location to set up a multi-disciplinary learning centre. SAE Institute Dubai is the first institution in the UAE to offer a full range of learning programmes ranging from certificate, diploma, degree and post-graduate studies.

In the heart of Dubai's education hub, Knowledge Village, SAE Institute Dubai delivers unrivalled training by experienced industry figures on state-of-the-art equipment. It is dedicated, above all, to developing the capacity for creative thinking to give students the crucial edge in the workplace.

SAE is now present in 50 cities in 22 countries, with Dubai being the first in the Middle East. The Dubai campus is the first of three Middle East campuses offering a full range of creative media programs at Certificate, Diploma & Degree level.

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About SAE Institute:
Established in 1976 by founder Tom Misner in Sydney Australia, SAE is the world's largest & most prominent Audio Engineering, Animation and Film Institute, which is represented in 48 cities and 21 countries, with Kuwait and Jordan being the latest additions. In 2005 SAE Institute purchased AMS Neve, the most prestigious console manufacturer in the world, further continuing to set the pace for the utmost level of Higher Education & Vocational Technology training. 

For more information, visit our web site at www.sae.edu   

For press information, please contact:
Shimaa Elsayed  
Senior Account Manager- PR                     
TamraC2    
Tel: 04 295 1177                            
Fax: 04 295 1188
shimaa@tamra-c2.com  
                               
Anthony Frantzis
Manager of Marketing & Strategic Alliances
SAE Institute
Tel: 04 361 6173
anthonyf@sae.edu

© Press Release 2008