Poultry brand leader to showcase product range and leadership in food services segment
Sadia, the poultry brand leader in the Middle East will be a co-sponsor once again of the Salon Culinaire, being held alongside Gulf Food, Hotel Equipment Exhibition (Gulfood) in Dubai. To be held at the Dubai International Exhibition Centre from 23 - 26 February 2003, Gulfood is a biennial event and is the fastest growing exhibition of its kind in the Middle East.
Guillermo Henderson, International Sales Director of Sadia said: “The Salon Culinaire, organized by the Emirates Culinary Guild is a culinary extravaganza of seminars, competitions and demonstrations. Local and international chefs will participate and use this opportunity to display their skills and artistry. We were co-sponsors of the event in 2001 and are very proud to be able repeat our sponsorship. The Salon Culinaire is dedicated to culinary arts and the celebration of food and this is what Sadia is all about - The Joy of Good Food”
“Sadia is very proud to support the Emirates Culinary Guild, who is the main sponsors of Culinaire, and talented chefs who are ambassadors of cuisine in the Middle East. This support echoes the corporation’s commitment to back events, which are pivotal in paving the way for the future of the food service industry in the region” added Guillermo.
The Middle East region is a very significant part of Sadia’s worldwide business and Sadia is committed to developing its food service segment along with its key regional distributors.
Sadia’s range of products including whole chicken, turkey, chicken parts and processed products are tailor-made to meet the needs of the food service industry in terms of quality, convenience, variety, value and portion control. Sadia’s products are constantly evolving to meet the needs of this fast moving and dynamic market
Operating in the Middle East for the last three decades – Sadia strongly believes in the importance of food safety and health of families. All Sadia livestock, including chickens, are slaughtered individually by hand according to Islamic rules. Farm and factory processes have the authenticity of Halal and trace ability assurance.
Ensuring the quality and safety are top priorities; Sadia was the first one to reiterate this commitment to safety by introducing its Green Seal Guarantee. The entire range of Sadia products carries the unique ‘Green Seal’ hallmark, guaranteeing its chickens are raised with 100 per cent vegetable feed.
The Green Seal Guarantee clearly communicates to consumers that Sadia’s long established production processes ensure the quality, safety and taste of its food products. Sadia has also received ISO 9001 and ISO 14001 certification.
Sadia’s key markets in the Middle East are the Kingdom of Saudi Arabia, Kuwait, UAE, Oman, Qatar and Bahrain.
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For further information please contact:
Andrea Jaishankar,
Promoseven PR,
Dubai,
Tel: 971-4-321 0077;
Fax: 971-4-3211 711;
andreaj@promoseven.com
© Press Release 2003
