The Italian master jewellery designer creates the customizable set to mark the opening of the second boutique in Dubai

Dubai, UAE: (May 7th, 2012): The Italian master jewellery designer Roberto Coin, famous for his bespoke designs, has (Wednesday, May 2nd, 2012) launched an exquisite one-of-a-kind jewellery parure to mark the opening of his new boutique in the Mall of the Emirates, Dubai. The signature set, which consists of a matched collar, bracelet, earrings and ring, was unveiled during a preview event organized by Damas Jewellery, retailers of Roberto Coin in the UAE.

The special parure, which is part of the Mauresque Collection, is made up of a 3.21 ct collar set with 60 individual diamonds, a 6 ct bracelet with 110 stones, earrings set with a total of 22 stones and a 1.03 ct ring studded with a total of 20 diamonds. The four pieces will be on display in the new boutique, which is the 2nd store for the famed jeweller in Dubai following the successful launch of Roberto Coin's inaugural boutique located in Wafi Mall in 2007.

The new boutique was officially opened by Roberto Coin, together with the Italian Ambassador to the UAE - H.E. Dr. Giorgio Starace, Anan Fakhreddin, CEO of Damas Jewellery, and other senior members of Damas management, during an event organized for VIP customers and media.

Commenting on the sidelines of the event, Roberto Coin, Founder and CEO, said: "This is a very unique collection as it is rare, intricately crafted, and also customizable. The discerning customer has the opportunity to redefine the color of gold as per their choice to yellow gold or rose gold, and even to change the diamonds to rubies, sapphires or other precious stones to personalize the design as per their individual taste."

Raj Sahai, Director - Retail, Damas, added: "These are stunning pieces that are sure to catch the eyes of fine jewellery lovers within the region. It is wonderful that Roberto Coin could create this unique collection and offer it exclusively to customers in the UAE. We are proud to partner with the world's leading jewellery brands and bring these incredible designs to the Middle East."

Roberto Coin's highly-sought after creations are extremely popular among the discerning clientele for fine jewellery throughout the Arab World. The collections are available worldwide through various sales points and also through exclusive boutiques in the United States, Dubai, Venice, Rome, Prague, Baku and Moscow.

Roberto Coin jewellery is revered around the world and is known for producing the most beautiful, intricately crafted artisan pieces. The Roberto Coin company was born in 1977 in the Italian city of Vicenza, which is famous for its fine jewellery, initially manufacturing on behalf of some of the world's most prestigious jewellers, before Coin decided to relaunch as a brand in 1996.

The new boutique in the Mall of the Emirates is located on the 1st floor, close to the Metro Station.  The Mall of the Emirates is designed as the ultimate leisure, entertainment and shopping resort and it welcomed more than 31.3 million visitors in 2010. For more information, please visit www.damasjewellery.com

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About Roberto Coin:
Roberto Coin's designer jewellery arrived onto the international stage of luxury jewellery in 1977 and for the first 19 years the brand provided high quality artistic and precise craftsmanship to other well known prestigious brands. It was in 1996 that the company introduced the Roberto Coin brand. The eponymous line quickly joined the ranks of legendary jewellery brands and by 2000 it was ranked number seven among the best known jewellery brands in USA where celebrities were fascinated by its creations. Two years later, it was ranked third internationally and first in Italy. Its founder was recently bestowed with the Lifetime Achievement Award in recognition of his commitment and career as a symbol of Italian style in the jewellery sector worldwide, presented at the Middle East China Diamond and Jewellery Summit in Dubai. His signature element is a hidden red ruby, based on an ancient Egyptian belief that it bestows good luck and protection on its wearer. Each of his collections is marked by a definitive style underlined by exceptional craftsmanship and an eye for detail. Today, the brand continues to enthrall jewellery lovers all over the world with its innovative and emotive pieces. Its well known Appassionata collection is one of the trademark and classic Roberto Coin collections others include Nemo, Mauresque, Ikebana and Haute Couture. Roberto Coin jewels are available in over 1000 stores worldwide including fine jewellery and specialty stores. Within the UAE, Roberto Coin jewellery is available through the Roberto Coin Boutique in Wafi Mall (Dubai) as well as through selected Damas outlets across the UAE. 

For more information please contact:
Damas PR Department
Tel: +9714-4459588
E-mail: damasnews@damasjewellery.com                                        

© Press Release 2012