• Annual 42 percent increase in transactions during Black Friday
  • Zbooni growing at fastest monthly rate in its history

Dubai, UAE – Zbooni, MENA’s pioneering cCommerce (connected commerce) platform, has had a record-breaking year in 2022, growing at the fastest rate in its history. Zbooni helps businesses with a proprietary suite of cCommerce tools which enable its merchants to sell more effectively via social and messaging apps.

The most exciting result of the year for Zbooni is that thousands of businesses using its platform grew their sales volume by an average 76 percent this year, with an average order value of more than AED 800 (USD 220).

To celebrate this success, Zbooni highlights these insights and more in its upcoming spotlight report ‘MENA cCommerce – 2022 Year in Review’. It reveals some of the key trends within cCommerce witnessed by the company over the past year.

“We are thrilled to see such impressive growth and success for businesses using cCommerce in the MENA region,” said Ramy Assaf, co-founder and CEO of Zbooni. “It highlights the increasing popularity and potential of cCommerce, and we look forward to continuing to support and grow the industry in the coming years.”

According to the spotlight report, the top industry for cCommerce in 2022 was professional services, with lifestyle (including fashion), travel, events and entertainment making up the top five. cCommerce helped these businesses to increase engagement with customers and enable more personalized experiences.

On average, cCommerce merchants recorded a 42 percent increase in transactions during the Black Friday sales season compared to the previous year, with November and December the busiest months for cCommerce.

cCommerce, or connected commerce, helps businesses of all types and sizes turn real-time conversations on popular apps like WhatsApp, Instagram and Facebook, into shoppable links and checkout options.

For more information about Zbooni, please visit www.zbooni.com.

-Ends-

About Zbooni

Zbooni is pioneering cCommerce in the MENA region, and since the launch of its app in 2018 has helped thousands of businesses to interact, engage and sell more effectively, powering transactions for hundreds of thousands of customers and generating multimillion dollar sales revenue every month. Its expert team is based across offices in United Arab Emirates, Saudi Arabia, Jordan and Egypt, scaling rapidly to meet the growing needs of the cCommerce revolution. The Zbooni platform provides tools and solutions that empower businesses, both big and small, to capture orders, accept payments, sell more, and track every order. To find out more about Zbooni, visit www.zbooni.com or download the app via the Google Play Store or Apple App Store.

For media enquiries:
Jon Ivan-Duke
Partner, duke+mir
jon@dukemir.com