Dubai, UAE: A new ACCA publication, Digital Pathways Playbook: Accountants as leaders in digital adoption for SMEs, shows that accountants are the catalysts for small-business digital transformation.

This comes at a pivotal moment for the UAE’s SME sector, now numbering more than 557,000 businesses, according to the Ministry of Economy. With SMEs forming a core pillar of the country’s economic diversification goals, the demand for digitally capable finance professionals is rising. ACCA’s Global Talent Trends 2025 report reflects this shift, highlighting that over half of finance professionals globally see accountancy as a launchpad for entrepreneurship, and many identify digital and AI-readiness as central to future career success.

Drawn from the experiences of 1,026 finance professionals in over 100 markets, the playbook charts six levels of digital maturity, from paper-based processes to AI-enabled operations; and offers practical pathways for SMEs to progress sustainably.

The findings reveal the profession’s bold ambition: while only 4% of organisations operate at advanced automation today, 41% expect to reach this stage within three years. Yet cost (62%), skills (46%) and time (32%) remain the biggest perceived barriers.

ACCA’s findings show that the more organisations take action and gain experience, the easier digital transformation becomes as skills improve, and worries about cost drop significantly.  The playbook showcases real transformation stories from accountants and SME leaders worldwide, including insights from Malaysia, Africa, the UK and the UAE, illustrating how finance teams are driving AI adoption, integrating systems, and unlocking growth.

‘Accountants sit at the heart of business data and decision-making,’ said Aleksandra Zaronina-Kirillova, head of SME in the policy and insights team at ACCA. ‘Their understanding of process integrity, financial impact and governance makes them uniquely placed to guide SMEs through digital transformation with confidence and care.’

Built on the insights of ACCA’s global community, extensive discussions, and shared professional experience, this playbook brings together collective wisdom and practical guidance to help every accountant become a trusted digital navigator for SMEs. It also features a comprehensive Support Mechanisms Directory highlighting the funding, training, and programmes available worldwide to help SMEs and their advisers advance digital adoption with confidence.

Read the full playbook: https://stories.accaglobal.com/digital-pathways-playbook/index.html

For media enquiries, contact:
Middle East
Natalie Glorney
natalie@jolachudy.net

Sheila Tobias
sheila@jolachudy.net
ACCA News Room
E: newsroom@accaglobal.com
accaglobal.com

About ACCA

We are ACCA (the Association of Chartered Certified Accountants), the only truly global professional accountancy body. Since we were founded in 1904, we’ve been breaking down barriers to the accountancy profession. Today we proudly support a diverse community of over 257,900 members and 530,100 future members in 180 countries.

We’re redefining accountancy. Our cutting-edge qualifications, continuous learning and insights are respected and valued by employers in every sector. They equip individuals with the business and finance expertise and ethical judgment to lead and drive sustainable value in organisations and economies worldwide.

Guided by our purpose and values, we’re leading the accountancy profession for a changed world. Partnering with policymakers, standard setters, the donor community, educators and other accountancy bodies, we’re strengthening and building a profession that focuses on people, planet and prosperity to create value for all.

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