21.April.2011: TBWA/RAAD Middle East has appointed Reda Raad to its newly created position of Chief Operating Officer (C.O.O). In this role, Reda, with the assistance of the regional management group, will aim at pushing conventional boundaries, defining new growth strategies, and nurturing a creative environment unique to each of the 14 network agencies with their 700 plus staff members.

Before this promotion, Reda was Group Managing Director at TBWA/RAAD overseeing day-to-day operations of the agency's UAE hub.

"Our culture is based on disruption; this creative culture that surrounds us is what brings the best out of us," said Reda. "My ambition is to continue spreading disruption and Media Arts tools that encourage creativity across the region so we can always unlock untapped potential."

Keith Smith, International President for TBWA, commented by saying: "Our growth through the Middle East has been exceptional and Reda has been at the forefront of it.  His new role will mean that he will be instrumental in guiding the MENA office's operations to make us even more effective as we continue to develop through the region.  This is a wonderful opportunity for him and is a real reward for his commitment to the TBWA cause."

Reg Lascaris, Regional President for Africa and the Middle East, said: "I wish Reda all the success in moving our MENA business on to the next level. His new role will be key in streamlining our network in the region and ensuring that we are all working as a completely integrated group - not just from a creative and strategic stand point, but from a operational stand point as well.

Reda was one of the original eight founding members of TBWA/RAAD back in 2000. In 2003 he established TBWA/RAAD/SAUDI ARABIA. He then returned to Dubai in 2005 and was entrusted with the management of the hub agency operation.

Reda was selected by industry colleagues as one of internationalist magazine's 'Agency Innovators of 2010,' and he is also a board member of the International Advertising Association UAE Chapter.

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About TBWA/RAAD
Established in 2000, TBWA/RAAD is based in Emaar Square offices in the shadow of Burj Dubai and operates with a network of 14 full service agencies across the Middle East & North Africa (MENA). TBWA/RAAD has three main divisions - advertising, digital and public relations.  The Dubai office acts as a central co-ordinating hub for the 14 full service agencies.
 
For further media information from TBWA/RAAD, please contact:
Ismail Al Ghussein
TBWA/RAAD Middle East PR office
Tel: +971 4 425 8855
Mobile: +971 50 284 7120
E-mail: ismail.alghussein@tbwaraad.com   

© Press Release 2011