Dubai, UAE, September 03, 2014: Award winning jewellery retailer Pure Gold Jewellers has reopened its largest and fully renovated retail store in Dubai's busy Meena Bazaar. The outlet, which celebrates its tenth year anniversary, underwent a refurbishment worth AED 25 Million and is one of the largest jewellery retail stores in the region. The store's makeover reflects the company's commitment to providing customers the best shopping experience.
The completely new décor gives the store a relaxed and contemporary look and it showcases a large collection of stylish gold, diamond, coloured precious stone jewellery and uncut polki diamond jewellery.
"Our store has been renovated to enhance the shopping experience at our outlet, it now facilitates easy browsing, better lighting and wider customer access areas that make shopping at the store a more pleasurable experience. Being in the heart of Bur Dubai, our ten year old Meena Bazaar store attracts a large number of shoppers and now we have a wider selection of jewellery to cater to our customers," said Karim Merchant, Group CEO & MD, Pure Gold Jewellers.
The refurbishment is in line the company's commitment to invest AED 500 Million by 2018 to enhance and double the number of its retail stores in the UAE. Pure Gold Jewellers also recently opened new stores in Lulu Mall, Fujairah; Sahara Centre, Sharjah and Madina Mall, Dubai. The company is also in process of opening new stores in Dragon Mall in Dubai and Bawabat Al Sharq Mall in Abu Dhabi.
Since the beginning of this year, the company has opened 10 new stores across GCC.
For further information please contact: Lisa George/Natasha Pradeep, Iris PR, Dubai, UAE. Tel: +97144341207, Fax: +97144341163. E-mail: lisa@irispr.net/natasha@irispr.net.
About Pure Gold Jewellers:
Pure Gold Jewellers is an award winning jewellery retailer recognized for excellent customer service. It is now one of the fastest growing jewellery brands with 125 stores in ten countries.
Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years - 2007-2008, 2008-2009, 2009-2010, 2011-2012 and 2012-2013 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.
The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.
For further information please visit www.pugold.com
© Press Release 2014
