17 July 2016
Industry's first "centrepresence" video conferencing solution built for the natural way humans brainstorm, ideate and solve problems

Dubai, UAE - A new category in collaboration technology is now officially available. Polycom, Inc. (Nasdaq: PLCM) announced that the Polycom® RealPresence Centro™, the industry's first solution purpose-built to put people into the centre of collaboration, is now available for customers in the UAE.

The RealPresence Centro solution introduces a brand new paradigm for group conferencing that drives deep engagement and highly productive meetings by bringing people to the centre of collaboration. The RealPresence Centro solution keys on the instinctive human behaviour to gather in a circle to work together in a more natural way.  Research indicates that when people gather in the round, they are more collaborative and productive, and the RealPresence Centro solution is the first to do this in such a way that all members of the video collaboration - both near and far end participants - have an equal and immersive experience.  Moreover, the RealPresence Centro system anticipates the needs of its users, displaying exactly who and what you need to see at all times. The four brilliant touch-screen displays and intuitive interface allow for an easy touch-to-join experience and installation is as easy as plug and play.

The Polycom® RealPresence Centro™ solution introduces a new paradigm for group conferencing and represents the first "centrepresence" video conferencing solution on the market.

"The workplace is evolving and technologies that allow us to work naturally will have a dramatic impact on increasing productivity and for the first time in the industry, inspire creativity," said Ahmed Sousa, Regional Manager & Solution Architects, MEA & Turkey, Polycom. "RealPresence Centro transforms meeting experiences and outcomes, and is the first and only collaboration experience that draws participants into the centre of the discussion through a human-centred design."

Earlier this year, Polycom announced that NCI Agency, a division of NATO, was the first to deploy RealPresence Centro to elevate its "new ways of working" programme. Initially deployed as a demo unit, the RealPresence Centro experience proved so compelling that the system has been put into a fully operational status on NATO's Restricted Network, a highly protected and secure network within NATO's infrastructure, and is at the centre of NATO's most important communications.

Polycom's introduction of RealPresence Centro is poised to fundamentally change the way teams collaborate via video and represents a perfect solution for the digital economy," said Zeus Kerravala, Founder, ZK Research.  "By shifting the emphasis from the individual to a team-centric approach, RealPresence Centro has 'democratised' collaboration by delivering an entirely new level of interaction and productivity."

About Polycom
Polycom helps organisations unleash the power of human collaboration. More than 400,000 companies and institutions worldwide defy distance with secure video, voice and content solutions from Polycom to increase productivity, speed time to market, provide better customer service, expand education and save lives. Polycom and its global partner ecosystem provide flexible collaboration solutions for any environment that deliver the best user experience, the broadest multi-vendor interoperability and unmatched investment protection.  Visit www.polycom.co.uk or connect with us on Twitter, Facebook, and LinkedIn to learn more.

NOTE: The product plans, specifications, and descriptions herein are provided for information only and subject to change without notice, and are provided without warranty of any kind, express or implied. Polycom reserves the right to modify future product plans at any time. Products and related specifications referenced herein are not guaranteed and will be delivered on a when and if available basis.

© 2016 Polycom, Inc. All rights reserved. POLYCOM®, the Polycom logo, and the names and marks associated with Polycom's products are trademarks and/or service marks of Polycom, Inc. and are registered and/or common law marks in the United States and various other countries. All other trademarks are property of their respective owners.

© Press Release 2016