27 October 2007
Dubai- UAE - Philips and ARASCA Medical Equipments Trading LLC donated 2 HeartStart FRx Defibrillators unites to the rescue team of the UAE Desert Challenge.
The UAE Desert Challenge was conceived by Mohammed Ben Sulayem, the President of the Emirates Automobile and Touring Club, is uniquely qualified in his role having very considerable experience as a competitor and an organizer together with unparalleled knowledge of the desert, local customs and protocol.
Mohammed Ben Sulayem, whose motorsport career goes back to the early 80's, with a record of 14 FIA Middle East titles to his name, is the driving force behind the UAE Desert Challenge. Sulayen launched the Desert Challenge in 1991, and over the years, as chairman of the organizing committee, has employed the same determination which the Middle East's supreme rally driver to establish the event as a major international success.
The UAE Desert Challenge is the final round of both the 2007 FIA Cross Country World Cup and the 2007 FIM Cross Country World Championship based in the city of Dubai. The event begins with a ceremonial Start in Abu Dhabi and heads south into the desert for the first of five hard days of stages.
The Philips HeartStart FRx Defibrillator is designed to be as easy to use and is equipped to direct rescuers through the resuscitation of a SCA (Sudden Cardiac Arrest) victim. The HeartStart FRx guides through every step with clear, calm voice commands and descriptive visual icons. The FRx even reminds the rescuer to call emergency medical services (EMS).
"By equipping the Rally Rescue Team with Philips Automated External Defibrillator, we were sure to be up to the task. In the hands of those who get there first, it provides the power to save a life" commented Mohammed Bin Sulayem.
"The Philips Automated External Defibrillator is the most versatile in its class, simple to operate and can be used on people of all ages, including infants and children. The Philips Automated External Defibrillator is a very accessible product that can be used not only in sports racing but also in sports complexes, aircrafts, in the offices, golf clubs and shopping centers" commented Diederik Zeven, General Manager Philips Medical Systems Middle East.
- Ends -
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 128,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.
About the Desert Challenge
The United Arab Emirates, founded in 1971, comprise seven Emirates; Ajman, Abu Dhabi, Dubai, Fujairah, Ras al Khaima, Sharjah and Umm Al Quwain. The terrain varies from the bare rock mountains of the north and east to the spectacular sand desert that runs south into Saudi Arabia and is the northern edge of the Rub al Khali - the "Empty Quarter".
The event spans six days, starting with the Prologue, a spectator "show" stage in Dubai which serves as a qualifying stage ie establishes the running order for the main event in the desert. The event begins with a ceremonial Start in Abu Dhabi and heads south into the desert for the first of five hard days of stages. The desert base, the "Bivouac", is located at a new site, the Moreeb Hill, the sixty degree slipface of which is used as a hill climb in a unique and rapidly developing niche sport.
For more info, please visit www.uaedesertchallenge.com/uaedesertchallenge/
For further information please contact:
Galia Rizk- PR Manager
Philips Electronics Middle East & Africa
Tel: +971 4 3095155
Mobile: +971 50 625 82 03
Email: galia.rizk@philips.com
Dubai- UAE - Philips and ARASCA Medical Equipments Trading LLC donated 2 HeartStart FRx Defibrillators unites to the rescue team of the UAE Desert Challenge.
The UAE Desert Challenge was conceived by Mohammed Ben Sulayem, the President of the Emirates Automobile and Touring Club, is uniquely qualified in his role having very considerable experience as a competitor and an organizer together with unparalleled knowledge of the desert, local customs and protocol.
Mohammed Ben Sulayem, whose motorsport career goes back to the early 80's, with a record of 14 FIA Middle East titles to his name, is the driving force behind the UAE Desert Challenge. Sulayen launched the Desert Challenge in 1991, and over the years, as chairman of the organizing committee, has employed the same determination which the Middle East's supreme rally driver to establish the event as a major international success.
The UAE Desert Challenge is the final round of both the 2007 FIA Cross Country World Cup and the 2007 FIM Cross Country World Championship based in the city of Dubai. The event begins with a ceremonial Start in Abu Dhabi and heads south into the desert for the first of five hard days of stages.
The Philips HeartStart FRx Defibrillator is designed to be as easy to use and is equipped to direct rescuers through the resuscitation of a SCA (Sudden Cardiac Arrest) victim. The HeartStart FRx guides through every step with clear, calm voice commands and descriptive visual icons. The FRx even reminds the rescuer to call emergency medical services (EMS).
"By equipping the Rally Rescue Team with Philips Automated External Defibrillator, we were sure to be up to the task. In the hands of those who get there first, it provides the power to save a life" commented Mohammed Bin Sulayem.
"The Philips Automated External Defibrillator is the most versatile in its class, simple to operate and can be used on people of all ages, including infants and children. The Philips Automated External Defibrillator is a very accessible product that can be used not only in sports racing but also in sports complexes, aircrafts, in the offices, golf clubs and shopping centers" commented Diederik Zeven, General Manager Philips Medical Systems Middle East.
- Ends -
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 128,000 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.
About the Desert Challenge
The United Arab Emirates, founded in 1971, comprise seven Emirates; Ajman, Abu Dhabi, Dubai, Fujairah, Ras al Khaima, Sharjah and Umm Al Quwain. The terrain varies from the bare rock mountains of the north and east to the spectacular sand desert that runs south into Saudi Arabia and is the northern edge of the Rub al Khali - the "Empty Quarter".
The event spans six days, starting with the Prologue, a spectator "show" stage in Dubai which serves as a qualifying stage ie establishes the running order for the main event in the desert. The event begins with a ceremonial Start in Abu Dhabi and heads south into the desert for the first of five hard days of stages. The desert base, the "Bivouac", is located at a new site, the Moreeb Hill, the sixty degree slipface of which is used as a hill climb in a unique and rapidly developing niche sport.
For more info, please visit www.uaedesertchallenge.com/uaedesertchallenge/
For further information please contact:
Galia Rizk- PR Manager
Philips Electronics Middle East & Africa
Tel: +971 4 3095155
Mobile: +971 50 625 82 03
Email: galia.rizk@philips.com
© Press Release 2007
