- The HR 1727 blender, one of three models in the Comfort Blender range, offers a host of features to make life easier, including a fruit filter for pure, clear juice -

Dubai, UAE, August 30, 2004 - The new Philips Comfort Blender HR 1727 offers a host of useful blender features that make life easier, plus a unique fruit filter that produces delicious, pure juice effortlessly. Designed to offer consumers the quality and reliability of the Philips brand, but at an affordable price, this blender and two others in the Comfort Blender range now are available in markets across the Middle East.

The top-of-the-range Comfort Blender 1727 features a fruit filter that separates pulp and skin from the juice, ensuring all drinks are pure, clear and tasty. With loads of other features that make kitchen tasks easier and a 350W motor strong enough to crush ice, any model in this range is sure to be a hit.

All models in the range offer a detachable knife for added functionality and easy cleaning, two speeds plus pulse so cooks can get just the right consistency for whatever they are making and a small lid to allow ingredients to be added safely and neatly while processing.

Louis Hakim, Corporate Communications and Brand Manager, Philips Electronics Middle East and Africa, said he was excited about the launch of the Philips Comfort Blender HR 1727 because of its useful combination of blending power and juicer functionality. He noted that any of the three models in the range would be right for homemakers looking for a trustworthy, but affordable, appliance that can easily handle innumerable kitchen tasks.

The HR 1720 Comfort Blender features all of the range's standard features, including detachable blade, two speeds and small lid. The HR 1721 additionally offers a wet and dry mill accessory that can be used to prepare both liquid and solid ingredients. The HR 1727 comes with both the mill accessory and the easy-to-clean fruit filter, which when placed in the blender jar, captures skin and pips to produce pure, clear juice.

Blenders in this range, priced from AED 79 to AED 99, are available at all authorized Philips dealer and distributors and come with a Philips worldwide two-year warranty.

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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 29 billion in 2003. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 165,600 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, semiconductors, and medical systems. News from Philips is located at www.philips.com/newscenter.

For more information please contact:
Louis Hakim
Corporate Communications and Brand Manager
Philips Electronics Middle East and Africa
Philips
louis.hakim@philips.com
Tel: 04 - 33 53 666
Fax: 04 - 309 5160

© Press Release 2004