- Spend Dhs 150 and get a chance to enter a draw to win one of ten Philips 42-inch Plasma TVs -

Dubai, UAE, October 20, 2004 - Philips Electronics celebrates the start of Ramadan and the festive season by announcing a two-month promotion offering special prices on a range of consumer electronics and opportunities to win valuable prizes, including a Philips 42-inch Plasma TV.

Customers will enjoy more than a dozen exciting offers on Plasma, LCD, Projection and Real Flat televisions; home theatre systems, and DVD players. As well, for every Philips consumer electronics product purchase of Dhs 150 or more, consumers will earn the chance to enter a draw to win a Philips 42-inch TV. Five draws will be held: October 27, November 8, November 20, December 4 and December 18. The draw is valid only in Dubai and the Northern Emirates.

"Philips wants to celebrate and share in the excitement of the festive season not only by offering special packages and prices but to help consumers experience everything they watch more richly during this holiday time. In addition to this we are also giving them an opportunity to participate in a fun draw to win one of ten truly remarkable Philips 42-inch Plasma TVs," said Khalid Tuer, Philips Regional General Manager, Middle East and Africa, Philips.

For the ultimate in full-experience home television viewing, Philips is offering the 42-inch Pixel Plus Plasma TV with a Philips High Power Wireless Digital DVD/SACD Home Theatre System for the unbelievable price of Dhs 21,999. Other amazing ultra-slim, large screen offers include the 42-inch Philips Plasma TV plus DVD Home Theatre System for Dhs 12,599, the 30-inch LCD TV with a High Power Wireless Digital DVD/SACD Home Theatre System for Dhs 11,899 and either a 26-inch LCD TV or a 23-inch LCD TV, both with a DVD player, for Dhs 8,299 and Dhs 6,599 respectively.

For truly large-screen viewing, the Philips 50-inch Digital 100Hz Projection TV with DVD player is available for Dhs 5,999, while the 43-inch Digital 100Hz Projection TV plus DVD player and TV stand can be had for Dhs 4,699.

Philips also is offering a number of great Real Flat TVs with excellent picture clarity and sound. The 34-inch Real Flat Pixel Plus TV with matching TV stand is on sale for Dhs 5,399, while the 29-inch version voted best TV in the UAE, also with a stand, sells for Dhs 3,999. For just Dhs 2,099, consumers can take home the Philips 29-inch Digital 100Hz Real Flat TV with a DVD player. For only Dhs 3,980, shoppers can have a 34-inch Philips Real Flat Pixel Plus TV with a CD clock radio. The Philips 29-inch Real Flat Stereo TV plus TV stand is available for Dhs 1,399, while the 25-inch Philips Stereo TV is just Dhs 999. The 21-inch Real Flat Stereo TV, with a Philips clock radio, is just Dhs 599.

For those looking to bring all the sound quality of the theatre, concert or sports experience home, Philips is offering several specials on home-theatre-in-a-box systems. The Philips High Power Wireless Digital DVD/SACD Home Theatre System is now Dhs 2,899, while the Philips High Power Digital Home Theatre System plus DivX DVD player will sell during the promotion for Dhs 1,059. The Philips DVD Digital Home Theatre System now is available for Dhs 829, while the Philips DivX DVD player is Dhs 339.

These great Philips festive offers are available from all authorised Philips dealers and distributors in the United Arab Emirates, and all come with a worldwide warranty.

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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 29 billion in 2003. With activities in the three interlocking domains of healthcare, lifestyle and technology and 166,800 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

For more information please contact:
Louis Hakim
Corporate Communications Manager Philips Electronics Middle East and Africa
Philips
louis.hakim@philips.com
Tel: 04 - 33 53 666
Fax: 04 - 309 5160

© Press Release 2004