Dubai, UAE, December 28, 2003 – Imagine gliding through your ironing with an iron that leaves your clothes looking crisp and neat but also gives you complete peace of mind because of its many innovative built-in safety features. The new Philips Azur 4200 range of irons is now available to deliver this wonderful combination of safety and performance to homes in the Middle East.
Among its most sophisticated safety features is the Alert Light, which recognises the potential harm an unattended hot iron can cause. A bright LED is located on the iron so that you can see from anywhere in the room whether the appliance is plugged into an electric socket. Another feature is the Electronic Safety Shut-Off, which senses whether it has been left motionless and shuts off after 30 seconds if left horizontal and after eight minutes if left vertical on its heel.
With the Heat Protector, you can safely and quickly store your Azur 4200 or take a break from ironing by completely enclosing the hot soleplate with the protector, made from special plastic and silicon rubber.
As well, the high-end model also has an Audio Warning that tells the user that the iron is plugged in and has been left unused, thereby reducing the risk of accident.
“The Philips Azur 4200 range of irons combines excellent performance unique to its segment with truly inspired safety features that provide reassurance about the safety of children, pets and even the home itself. This range of irons is the latest in Philips’ continuing commitment to make things better for households across the world,” said Louis Hakim, Corporate communication and Brand Manager, Philips.
Like all Philips irons, the Azur 4200 range meets the global standards for drop safety. This means irons in the range have been dropped five times from a height of 91cm and showed no signs of mechanical or electrical parts failure, meaning that if you accidentally drop your Azur 4200 iron, you can be confident it will remain safe for use.
The Azur 4200 iron delivers excellent best-in-class steam output and distribution with its unique-to-Philips soleplate material, Careeza™, a multi-layered silicon coating that is sintered onto the aluminium base plate.
The Azur 4200 range – GC 4223, 4233, 4238, 4243 meet the drop safety standard. The GC 4233, 4238, and have the Electronic Safety Shut-Off, while the GC 4238 and 4243 also offer the Alert Light. The GC 4243 add the quick covering Heat Protecto.
The complete range of Azur 4200 irons is now available across the Middle East at authorised Philips outlets. All irons come with a two-year guarantee.
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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 31.8 billion in 2002. It is a global leader in colour television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 170,000 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.philips.com/newscenter
For more information please contact:
Louis Hakim
Domestic Appliances and Personal Care Regional Marketing Manager
Philips Electronics Middle East and Africa
louis.hakim@philips.com
Tel: 04 - 33 53 666
Fax: 04 – 309 5160
© Press Release 2003
