Luca Allam's performance and vision prepare him well for new role
Dubai, 22 July 2014: PHD, the media agency network part of Omnicom Media Group, has recently promoted its group director and head of digital, Luca Allam, to the position of general manager of its Dubai office. The appointment was made in recognition of his efforts in positioning PHD at the digital forefront and his significant contribution to the growth and development of the agency.
As an innovator in the field, PHD has a well-defined digital agenda that Allam has been instrumental in establishing. As group director, he managed and strengthened the integration of digital with offline media thinking and driven the agency's digital product forward for its clients. In his new role as general manager of PHD Dubai, he will oversee all accounts and lead on the Unilever digital business.
"Luca played a key role in leading several pitches to success with work that was seen as the very best in class," said PHD UAE's managing director, Elda Choucair. "Luca will continue to drive new business and further our digital agenda. I am sure that we will all continue to grow together and achieve even greater things."
"True to its mantra of finding a better way, PHD has long envisioned how central digital is to our clients' present and future performance. My progression from a purely digital role in PHD's hugely stimulating environment is one expression of this," commented Luca Allam. "We've already created a significant point of difference and will continue to do so for the benefit of our clients and our teams."
About PHD:
PHD Worldwide is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media. Built on a culture of thought leadership, PHD's philosophy is "Finding a Better Way." PHD is one of the world's fastest growing and most awarded media and communication agencies, with over 3,000 staff working in over 80 offices worldwide.
In the Middle East, it first opened in Dubai in 2005, creating a team for Abu Dhabi in 2008 and opening an office in Riyadh in 2010. At the end of 2012, PHD was awarded 20 'Agency of the Year' accolades including Adweek's 'Global Media Agency of the Year', while the Cristal Festival named it Media Network of the Year in 2013. In 2014, PHD won two awards at the MENA Digital Awards, including a Gold. Not only has its philosophy of "Finding a Better Way" proved effective for its clients, which include Arla, Bentley, Hyatt Hotels & Resorts, Mashreq Bank, Porsche, SC Johnson and Unilever, it has also contributed to PHD being named a Great Place to Work in the UAE three years in a row, ranking third in 2014. PHD is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)
FOR MORE INFORMATION:
Ms Rachel Maher
Marketing Manager, PHD UAE
T: +971 4 457 4507
E: rachel.maher@phdmedia.com
© Press Release 2014
