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Dubai – As the Official Beverage and Snack Partner of Expo 2020 Dubai, PepsiCo has unveiled leading innovations that are set to transform the F&B industry, from the way we consume to the way we shop. With a commitment to offer products that taste good and do good for the planet, PepsiCo will bring Sunbites® compostable packaging to Expo 2020 Dubai as well as the Aquafina® Water Station, a hydration solution that drives sustainable consumer behavior while delivering personalized, on-the-go experiences. Additionally, on-site at Expo 2020 Dubai, visitors will experience the future of retail, through an AI powered shopping journey that allows for contactless payment with - Pepsi Go.
Expo 2020 Dubai will open its doors on 1 October 2021, and welcome the world for six unforgettable months, uniting people, communities, and nations to deliver solutions to some of the most pressing issues facing the planet. Leading the charge when it comes to sustainable and consumer-centric innovations within the food and beverage industry, PepsiCo’s new ways to snack and drink will elevate personalization, streamline the shopping experience, and contribute to a healthier planet and people.
“At PepsiCo, we’re driving positive environmental impact by investing in innovative offerings that engage and encourage people to make sustainable choices throughout the day. With the Aquafina® Water Station and the compostable Sunbites® packaging, we are introducing drinking and snacking that tastes good, and does good. Pepsi Go unattended store is the result of cross-industry cooperation, allowing industry leaders to collaborate in the incubator of Expo 2020 Dubai and deliver innovations that truly elevate the consumer shopping experience. We look forward to debuting these innovations at Expo 2020 Dubai, creating millions of smiles with every sip and every bite,” said PepsiCo’s MENA and Pakistan GM and President, Aamer Sheikh.
Products that taste good and do good
PepsiCo is taking a leading role in championing sustainability within the food and beverage industry, challenging today to change tomorrow. The introduction of the Aquafina® Water Station and industrially compostable Sunbites® packaging help drive PepsiCo and Expo 2020 Dubai’s ambition to deliver the most sustainable World Expo ever.
As part of Aquafina’s® ongoing commitment to reduce single-use plastic, PepsiCo’s global hydration brand will debut the Aquafina® Water Station at Expo 2020 Dubai. The innovative new hydration platform was designed to provide a personalized and great-tasting experience, while encouraging good water stewardship.
The water station allows consumers to customize their drink, choosing between still or sparkling water, with the option of adding a variety of flavors like strawberry, lime, peach and raspberry-lime, as well as controlling the flavor intensity. Further personalization includes adjustable carbonation level and temperature control to ensure every sip meets their personal preferences. Once the user has perfected their order the Aquafina® Water Station’s QR-enabled reusable bottle syncs via a connected system, ensuring a user can get their perfect drink at any other Aquafina® Water Station, seamlessly.
PepsiCo is also bringing compostable packaging for its beloved snack, Sunbites®, exclusively to Expo 2020 Dubai. Industrially compostable and bio-based, the new Sunbites® packaging includes plant-based materials. The packaging also boasts a lower greenhouse gas footprint compared to a traditional snack bag, meaning the entire production line is kinder to the planet. PepsiCo continues its work to develop and deploy packaging materials and new business models for delivering convenient foods and packaging that meet our sustainability goals and is excited to use the platform of Expo 2020 Dubai to showcase its progress and innovative pilots.
Revolutionizing the shopping experience
The drive to change the way we snack and drink goes beyond the PepsiCo product portfolio and is channeled into the very future of retail. Using the power of the Expo 2020 Dubai platform to forge strong partnerships with technology and payment entities, PepsiCo has partnered with Mastercard to develop real-world solutions to meet the growing consumer demand for more autonomy and digital shopping experiences. The result of this collaboration is the Pepsi Go unattended store, an AI-powered, unmanned store that will first open its doors at Expo 2020 Dubai.
Pepsi Go will allow visitors to experience the future of unmanned stores and seamless, invisible, check-outs. In partnership with Mastercard, the Pepsi Go experience was designed around shoppers’ needs and brought to life using industry-leading technologies. Customers start their journey by tapping, inserting, or swiping a valid payment card to open the kiosk’s doors. Once inside, the store uses AI and computer recognition technology to track the PepsiCo snacks and beverages shoppers select. To check out, customers simply exit the gates and the Mastercard Payment Gateway Services technology automatically initiates the payment, making checkout queues a thing of the past. The experience is designed to be secure, contactless, and seamless.
Over the last 18 months, the world has seen the acceleration of digital payments, driven by realities of the pandemic, coupled with a consumer demand for more autonomy and more digital shopping experiences. Pepsi Go not only responds to this demand but it also offers a more efficient and seamless journey.
“As the Official Payment Technology Partner of Expo 2020 Dubai, we are excited to showcase the future of retail payments at the Pepsi Go store. For over two years, we have been developing this first-of-its-kind checkout experience for the region alongside our strategic partners PepsiCo, and we are thrilled to see it come to life for Expo 2020 Dubai. The gold standard of retail shopping is here, and we welcome visitors to experience this innovation and Start Something Priceless at Expo 2020 Dubai,” said Gaurang Shah, Senior Vice President, Product Management, Digital Payments & Labs, Middle East and Africa, Mastercard.
Expo 2020 Dubai and PepsiCo share a vision to make Expo 2020 Dubai the most sustainable World Expo ever, during and beyond the six-month event. Throughout Expo 2020 Dubai, PepsiCo will take a leading role in showing millions of people what sustainable and innovative food and beverage practices look like, challenging today, to change tomorrow.
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About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than US$70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than US$1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
About Expo 2020 Dubai
From 1 October 2021 to 31 March 2022, Expo 2020 Dubai will welcome visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow.
- With the purpose of ‘Connecting Minds, Creating the Future’, Expo 2020 will be the world’s most impactful global incubator for new ideas, catalysing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges
- Expo 2020 will provide a visually striking and emotionally inspiring 182 days, as more than 200 participants – including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors – create the largest and most diverse World Expo ever
- Expo 2020’s sub-themes of Opportunity, Mobility and Sustainability will inspire visitors to preserve and protect our planet, explore new frontiers and build a better future for everyone
- Expo is committed to building a more equitable and just world for everyone, while keeping visitors safe by following the latest guidance of the world’s leading medical, science and health experts
- Expo 2020 is the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South
- Built with a meaningful and measurable long-term legacy in mind, the Expo site will transform into District 2020 – a model global community that will rethink the cities of the future – after Expo 2020 closes its doors
About Mastercard
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
© Press Release 2021
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