Dubai, July 16, 2008 - Panasonic has launched the world's first free angle HDMI cable which for the first time allows new generation flat panel TV screens to be hung flush against a wall.

The HDMI Cable has already been adopted by a wide range of digital devices, including flat panel displays, DVD/ Blu-ray recorders, digital still cameras, video cameras, home theatre systems and others.

Mr. Yasuo Kimoto, Product Manager, Panasonic Marketing Middle East says that with the current market trend for extremely flat panel displays, there is a growing need for cables with a free angle plug.

"As television displays get thinner and lighter the trend is moving towards hanging them on the wall. However with the current HDMI cables, 7 to 9cm of space may be needed behind the panel, between the wall, to connect the HDMI cable, causing limitations for easy installation," he says.

The new Panasonic Free Angle HDMI Cable has flexibility of 180 degrees and thanks to the unique construction, the required space for the connection can be minimized to 3cm.

"With the release of the New Free Angle HDMI Cable, Panasonic is providing an easy solution for flat display panel installation."

All Panasonic HDMI Cables including the New Free Angle HDMI Cables currently sold in the Middle East are compliant with Specification Ver.1.3a which assures 1080p HD playing with high speed data transfer rate of up to 10.2Gbps.

"Panasonic remains committed to playing a leading role in the development of both HDMI enabled devices and HDMI Cables."

-Ends-

Editor's Note:
Best known for its Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 9.07 trillion yen (US$90.52 billion) for the year ended March 31, 2008. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net. Panasonic Gulf FZE (PGF) is MEI's first subsidiary company in the Middle East, followed by Panasonic Marketing Middle East FZE (PMM), which is the regional marketing headquarters of MEI for operations in the Middle East and African countries.

For further information, please contact:
Ajit Nair
Corporate Communications Department
Panasonic Marketing Middle East FZE
P.O.Box 17985, Jebel Ali, Dubai, UAE
Tel: +971 4 8819880
Fax: +971 4 8814311
Web site: www.panasonic.ae

Ibrahim Jimoh
Senior Consultant
Cicero & Bernay Public Relations
Phone: +971 4 334 2966
Fax: +971 4 334 2977
Email: ibrahim@cbpr.ae 

© Press Release 2008