Jeddah, KSA - Pampers, a leader in baby care for more than 40 years, has recently created and launched the first and only diaper with a dual layer system that helps lock in wetness.
Inspired by babies' unique needs throughout their various stages of development, Pampers has created this new technology for the Active Baby diaper. Babies can fall on their bottoms up to 300 times before they actually manage to learn how to stand and walk, and with each fall the diaper is challenged to keep babies dry. The Pampers Active Baby diaper, with the new Dual Layer System locks liquid in and keeps wetness away from the baby's skin. The baby's bottom stays dry even with repeated falls.
Dr. Majed Al Sayed, a Consultant of Pediatrics at Erfan Hospital in Jeddah, said: "Babies don't just grow up; they grow and develop in stages. It is during these stages that a baby will experience a number of changes that will trigger signs of discomfort such as fatigue, fussiness, or out of sorts. "
To bring the Dual Layer System diaper to life Pampers has set-up an interactive baby's station in Aziz Mall in Jeddah from March 5th to March 28th. During this period, mums will experience Pampers' superior absorbency and dryness capacity at live demo stands, whilst babies will be invited to participate in a "pushing the walker race" contest for prizes, said Karim Kamel, Pampers Brand Manager.
Pampers has shown its social and familial commitment throughout conducting several projects such as the "read aloud campaign", its association with the Saudi Pediatrics Association, in addition to its union with the Ministry of Health.
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About Pampers
Pampers is proudly manufactured in Saudi Arabia by Modern Products Company (MPC). The Pampers manufacturing plant, located in Jeddah, was built in 1982 with an investment of SR 480 million and is one of the most advanced diaper plants in the world. Pampers also takes pride in being a partner with the Saudi Ministry of Health in numerous health education campaigns such as "Loved you the day I had you" which educates pregnant mothers on the healthy practices during pregnancy and after their baby is born, and the "Read aloud" campaign which encourages parents to read to their children from early age to enhance their mental development and concentration ability. For more information, families in Saudi Arabia can call Pampers' toll free number - 800 244 0039.
For more information, please contact:
Yasmeen Abdul Baki
Tel: +966 2 651 55 66 ext 227
Email: y.abdulbaki@ipnsaudia.com.sa
© Press Release 2008
