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The innovative OXFitness Lab introduces cutting edge fitness solutions, state of the art technology and personalized training across multiple disciplines to athletes, sportspersons and health-conscious patrons
Doha - Tackling the wide field of fitness, health and well-being using a unique approach, OxFitness Lab, the country’s newest, five star training facility has opened its doors to Qatar’s fitness fans. Setting itself up in the heart of West Bay, at The Gate Mall, OxFitness Lab commenced operations with a grand opening, which took place in the midst of VIP guests, invitees, members who were welcomed by owners, management and staff. The launch of the world-class facility unveiled the most striking and sophisticated array of fitness technologies, training equipment, diagnostic services, analytics, nutrition management, group plus individual fitness programs and tailor made training regimes seen to date, in Qatar’s market.
Those in attendance at the launch enjoyed a tour of the facility equipped with LifeFitness cardio and strength equipment, multi-functional Queenax bridges, which happen to be the largest in the Middle East and a fully immersive RealRyder studio, Electromyo Stimulation, Pilates Reformer machines, sauna, steam rooms and hot and cold dipping pools.
The one of its kind Fitness Lab is the brain-child of Qatar’s champion sportsman Mohamed Abu Issa, who personally created its concept and influenced the design of OxFitness Lab’s spaces.
Commenting on the grand opening Abu Issa said: “From an international athlete’s perspective, I wanted to design a space that welcomed a beginner and introduced him or her to a whole new world of fitness solutions, without compromising the availability of rigorous training regimes for professional sports people in the country. We set out to make the pursuit of fitness fun; to make it an experience that is inspiring and challenging in equal measure. And we certainly wanted to use the best technologies in the world for that. So that is how we created this unique environment. I am confident that OxFitness Lab will become the kind of energizing space that gives our patrons the power to make their experience exactly what they want it to be.”
Abu Issa shared his thoughts on health and wellbeing saying, “People tend to take care of themselves only when they are ill or if a health problem occurs. A healthy lifestyle will prevent health problems and will boost your energy every day. It has also been scientifically proven that healthier lifestyle leads to improvement of self-esteem and causes better performance and interpersonal success. Our vision is to create a positive lifestyle change through education and the provision of innovative training methods."
The team of professionals on board to serve patrons includes Fitness Trainers who specialize in a wide range of areas from Mixed Martial Arts, CrossFit, Pilates, Yoga to Physiotherapists and Nutritionists.
OxFitness Lab offers a specialized health induction pathway to each of its members, which includes consultations, diagnostic analysis, postural analysis, functional movement screening and strength and endurance testing. Among the selection of innovative classes on offer are SkillFit, Myofascial Training, Acro Lab, Proprioceptive Pilates, Animal Movement, RealRyder immediately distinguishing the outstanding facility and placing it among Qatar’s best.
Abu Issa concluded his remarks by reiterating that OxFitness Lab has fully aligned itself with Qatar’s 2030 national goals. As a firm believer in the vision and aspirations of the nation’s leaders who aspire to make Qatar a sporting hub while promoting active, healthy, lifestyles for all, he sees his new venture playing a positive role in reaching that overarching goal.
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For further information please contact:
Christelle Bou Chebel
Public Relations Manager
M +974 3019 5588
Christelle.bouchebel@adabisc.com
© Press Release 2017
