Dubai, United Arab Emirates: THAT Concept Store – the luxury fashion and beauty destination from Majid Al Futtaim – is introducing Orient 499 to the region with a brand-new pop-up in the Mall of the Emirates. This will unite Orient 499’s exclusive handcrafted selection of apparel, accessories and homeware with THAT Concept Store’s unique world of experiential retail.
Self-expression through traditional yet modern statement pieces is exactly what Orient 499 stands for, whilst continuously supporting Lebanese and regional artisans. By creating an immersive and engaging experience at THAT Concept Store in Dubai, the brand aims to build long-lasting bonds with customers and extend its cultural heritage overseas.
Celebrating and modernising traditional savoir-faire since 2006, Orient 499 creates timeless luxury and sustainable clothing, accessories, jewellery, and home décor. From encouraging craftsmen and women to pursue their craft, to traveling the world in search for ethical and noble materials, Orient 499 aims to preserve and promote cultural handicrafts. The brand’s journey across the region and beyond is portrayed through its participation and collaboration with the MENASA Emirati platform, intended to bring crafts to a global stage at Expo 2020 Dubai, and the Heirloom project in celebration of the Islamic wing’s 10th anniversary in the Met Museum in New York, establishing Orient 499 as a cultural curator.
This new approach to luxury retail is tailored to each customer’s environment and lifestyle and allows the brand to communicate the story behind every handcrafted piece, taking sustainable luxury to the next level.
© Press Release 2022
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
