Dubai, UAE, 19 July 2010 - OKI Printing Solutions, a leader in colour printing, recently held the "OKI Business Efficiency Seminar" in Dubai to discuss ways to boost efficiency in the workplace and enhance productivity. The afternoon event gathered a number of CXOs from the SMB sector who were addressed by a line of speakers with vast business experience. The event covered the areas of new efficiencies in finance, resource management and innovation, as well as hosting interactive sessions that took a practical look at tools to help businesses drive for greater efficiency.

The seminar saw the launch of the new range of OKI colour printers, the C300 and C500 series. Building on its unrivalled experience and expertise of the SMB market, the new C300 and C500 series are once again taking printer performance and value to a new level in helping SMBs to compete effectively with their larger counterparts in a tougher economic and competitive environment.

 "Printing is very often overlooked when efficiency is addressed. While in fact, the biggest unmeasured cost in an organization is printing, which can hemorrhage the capital expenditure if not managed and controlled properly," said John Ross, General Manager of OKI printing solutions in the Middle East, India and East North Africa. "The recent Centre for Economics and Business Research (cebr) report commissioned by OKI showed earlier that a country like the UAE can save up to $110 million and spare the environment 9,000 tonnes of CO2 if business printing was more efficiently managed."

"We're offering today products that help businesses compete more effectively when their services are professionally presented and their customers' needs are swiftly met," added Ross. 

Binod Shankar CFA, MD of Genesis Institute stressed that managing finances was critical these days. He highlighted how analyzing your cost structure coupled with financial planning could transform the bottom line in a SMB. He exploded many common myths in budgeting and stated budgeting is actually a strategic, firm wide exercise very closely tied to business objectives.

Carol Talbot, Director at Matrix Training Solutions gave a refreshing interactive session about how to achieve success through changing mindsets. "Success begins in the mind. In this competitive age of infinite choices, it's vital for individuals and businesses to focus on what they really want and explore new ways to achieve it," said Talbot.

Jennifer Baxavanis, the head of BAX Consultancy LLC, discussed the importance of sales training in order for sales persons to be more capacitated to close more deals and secure more business contracts. "Effectiveness is achieved through continual skills-based training and goal setting," says Jennifer. "Sales training can quadruple an organization's bottom line and enable employees to faithfully represent their company."

The event discussed the importance of staff empowerment and motivation in achieving business efficiency. Vivienne Strettle from KVS Consultancy explained how valuing each employee in any organization, no matter where he/she sits in the hierarchy,  directly impacts its productivity. "A typical company balance sheet shows assets as buildings or pieces of equipment, but more and more companies are starting to understand that the real value of a business - its life blood - is its people," commented Strettle.

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About OKI Printing Solutions:
OKI Solutions is the brand name of OKI Data Corporation, a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan's first telecommunications manufacturer.

For more information please visit: www.okime.ae or follow us on Twitter @AskOKI or visit our blog. http://askoki,wordpress.com 

About Genesis Institute:
Genesis Institute is a market leading financial training and education organisation, delivering innovative and highly effective  courses for finance and investment qualifications such as CFA® (Chartered Financial Analyst) and FRM®  (Financial Risk Manager).  In addition, we provide training and consultation to SME's, aimed at delivering measurable improvements to their bottom line. Visit our website www.genesisreview.com for more information.

About Matrix Training & Coaching Solutions
We focus on providing human performance solutions with a philosophy of working with, not for our clients. Integral to our approach is the belief that top performance stems from overcoming hidden barriers that prevent your people from taking effective action. We use NLP (neuro linguistic programming) as the foundation for all our programs because we believe it provides the tools and techniques to allow delegates to make rapid changes and transform performance. NLP is already used by top businesses and can bring benefits across a range of business activities, including managing and motivating individuals, taking responsibility for results, planning and control.

About KVS Consultancy
KVS Consultancy is a coaching and training organisation, committed to helping companies achieve their goals and ambitions through empowerment and motivation of its most important resource - its people.

About BAX Consulting LLC:
BAX Consulting LLC is a sales and training consultancy based in Dallas, Texas, USA. BAX Consulting FZ LLE is licensed to operate in Dubai, UAE, and also offers market development to its clients. We design guidance, coaching and development for employee teams against the company's strategy to increase the productivity and market share. We offer the design and delivery of development solutions to increase sales performance and lead generation. BAX Consulting is a member of the American Society of Training and Development and of Sales Drivers.  For more information please visit www.baxllc.com.

For more information, please contact:
Tel: +971 4 3430888
Website: www.matrix-training.com
Email: nlp@matrix-trainig.com

© Press Release 2010