Sun & Sand Sports brings revolutionary boot to the UAE
Dubai - Sun & Sand Sports LLC; the premier retailer for sporting goods in the Middle East, introduces Nike's revolutionary 'Total 90 Laser' football boot. The T90 Laser is Nike's first boot designed to enhance shooting accuracy while incorporating ground-breaking innovation that pushes it onto a whole new playing field.
Nike's most innovative and technological football boot to date, the development of the T90 Laser saw Nike work closely with international football stars, including; World Champion, Fabio Cannavaro and England and Manchester United phenomenon Wayne Rooney. The result, a boot that brings a new technical edge to the game offering mobility, toughness, power, and critically, accuracy. Additionally, through extensive research from a major University in Germany, Nike discovered that 69% of shots on goal are taken from the full instep.
Commenting on the arrival of the Nike T90 Laser, Nasir Rafiq, marketing manager for Sun and Sand Sports in Dubai, said, "The Nike T90 Laser holds true to its statement; 'Power is nothing without accuracy'. The realization of this boot comes from Nike's commitment to providing the most technically advanced football boot on the pitch. With football fever at such a high in the UAE, football players at every level are looking to the latest advancements to help their game, something the Nike T90 Laser is sure to deliver on."
Nike's designer, Tetsuya Tom Minami, created a boot designed to help reduce the variability for a solid shot and increase accuracy for every pass. "Players like Wayne Rooney told Nike, "I want to put the ball wherever I want", and so we focused on a specific part of the boot, the kicking area, to help making the best out of most shots," commented Minami.
"The T90 Laser boot has a significantly big 'sweet spot' through unique precision rings - that help control ball spin and trajectory. The boot's upper, with its innovative circular-pattern PowerZone - emblazoned with a "90" and the words "Swerve", "Precision" and "Power" is inspired by visual cues from the ripples that emanate when a stone is dropped in water", added Minami.
Its radical new upper is engineered with Teijin™ synthetic leather and a mesh combination, under a unique industrial-grid pattern, that utilizes an innovative waterproof eVent™ lining for protection against the elements, while maintaining natural evaporative cooling. Effective movement of moisture helps protect the foot from extreme fluctuations in temperature through 90 minutes of football across a range of outside conditions.
The integrated offset lacing system opens-up the ball contact area and is designed for better swerve, power and accuracy, and the Nike Zoom Air unit in the heel provides superior cushioning and low profile comfort.
The outsole, built on the professional players endorsed Total 90 performance plate, gets dynamic graphic treatment with the skeletal image of the bones of a foot, as if the boot has been shocked or X-rayed, visualizing the precise stud placement and flex points of the outsole.
The T90 Laser's come in bold yellow-and-black, a combination of black-and-white, as well as silver-and-black.
Sun and Sand Sports offers the new Nike Total 90 Laser line throughout its outlets across the UAE.
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For more information please contact:
Nick Wheywell
Tel: +971 4 364 2414
Mob: +971 50 655 8682
Fax: +971 4 369 7635
email: nick@perspectivepr-me.com
© Press Release 2007
