Tomorrow sees the launch of the new look Insider magazine. To keep up with reader demands ENG Media, the publishers of Insider, have given the magazine a fresh new look as well as implemented new areas of content.
The new masthead for the magazine reflects the decision to include more celebrity fashion and to clearly position the magazine as a women's weekly. To follow reader trends, Insider aims to become more interactive with its readers with the introduction of new columnists who will include Q&As in their columns inviting readers to write in with their questions.
There will also be a noticeable difference in the tone of voice throughout the magazine, which will see a sense of humour and cheekiness injected into the editorial. New areas of content include a health section offering diet and exercise tips as well as a regular column with a respected nutritionist to help address the questions that readers write in to know more about.
The re-launch of Insider coincides with the recent hiring of Emma Pryer as editor. Pryer joins ENG Media with 10 years experience in journalism - five of these years were spent at Trinity Mirror which included a stint on the renowned 3Am gossip column. Pryer has also spent time as a showbiz correspondent for The Sun newspaper UK. Pryer's magazine experience includes her time as News Editor at More magazine.
Emma Pryer comments "This is a really exciting time for the magazine, which has established itself in the past six months. Now we're looking to take it to a new level in the UAE market where we know women have an insatiable appetite for celebrity news and fashion. We're introducing more in-depth special reports making Insider a one-stop shop for every woman's needs".
The new look Insider magazine will be marketed through outdoor media as well as newspapers, magazines and online.
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About Insider magazine.
With a total weekly circulation of 20,000 copies, Insider is distributed across all seven emirates, with the majority of copies going into Dubai (48%) and Abu Dhabi (20%). On-shelf distribution is across the key retail outlets: Carrefour, Choitrams, Geant, Hyperpanda, Le Marche, 24/7 and Spinneys; Borders, Margrudys, Proof Woody and other selected bookstores.; Dubai Duty Free and Abu Dhabi Duty Free.
In addition to retail presence, Insider also benefits from a highly targeted free distribution channel. Copies are available across the key areas where we know our target audience work and play- cafes, clinics, fashion stores, hotels, salons, spas as well as at the outbound boarding gates of key airlines for the UAE: namely Emirates, Virgin and British Airways.
Insider is published by ENG Media. www.engworldwide.com
For more information on this press release, please contact:
Gemma McKeown
Group Marketing Director, ENG
+971 50 2129921
Gemma.mckeown@engworldwide.com
For editorial enquiries please contact emma.pryer@engworldwide.com
For sales enquiries please contact lucy.radford@engworldwide.com
© Press Release 2009
