04 February 2008
Braun launches new Silk-épil Xpressive with 6 breakthrough features

Middle East - Braun, the world's leading electrical goods manufacturer, launched Braun's most high-tech epilator system to date- Silk-épil Xpressive in a special media event today. Benefiting from 6 new breakthrough features, both first time epilator users, as well as established epilator-aficionados can enjoy smoother skin, as the epilator now removes 7 x more hair than halawa and more hair in one stroke than any other epilator.

''Braun listened to the demands of modern women for whom looking good and feeling groomed 24/7 are non-negotiable,'' said Lara Abi Zeid, Braun Brand Manager, Arabian Peninsula. ''Braun is currently the undisputed number one brand in epilators worldwide. By building on our expertise, Braun has created a new product, the Braun Silk-epil Xpressive, which allows women to conveniently achieve the level of freedom and confidence they seek every single day with smooth skin for up to four weeks.'' 

The new Silk-épil Xpressive comes with 6 breakthrough features which ensure long-lasting results; as well as a comfortable user experience:

  • New revolutionary and patented HairLiftTM System which lifts, loosens and gently removes hair- even short or flat-lying hairs.  Hairs are removed from the root so that skin is beautifully smooth for up to 4 weeks.

  • Rechargeable and cordless, so you can epilate in comfort wherever and whenever you want without the hassle of a cord.  It's fully charged in an incredible 1 hour- unlike other brand epilators which can take up to 12 hours.  

  • Easy wash ability thanks to its sealed body.

  • Active massage rollers which stimulate skin just before the hairs are removed to maximize comfort.  

  • New pivoting head, unlike traditional epilators, that can effortlessly follow the contours of your body for an even closer finish for your skin and the gentlest experience.  

  • Olay pre-epilation wipes which effectively help reduce pain and will soothe your skin during the hair removal process- and add to the silky- smooth end results.

    The new product features were brought to life at today's media launch event by international contortionist Delia Du Sol.  Du Sol demonstrated the product benefits of flexibility, movement, and smooth handling through a stunning visual performance which resulted in her fitting herself into a 21"X 17"X 17" perspex cube in front of the audience.

    The new Silk-épil Xpressive comes in four gorgeous colours - sparkling white, pink, blue and green. It is now available for purchase in all major retailers across the AP at the suggested retail price of 96 USD- 158 USD.

    - Ends -

    About P&G Beauty
    P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide.  With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company.  P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs:  Pantene®, Olay®, Head and Shoulders®, Max Factor®, Cover Girl®, Always®,  Wellaflex®,  Pert Plus®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, Wella Professionals®, and the luxury or prestige fragrance licenses for Dolce & Gabbana®, Valentino® , Hugo®, and Gucci®.  Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.

    • © Press Release 2008