Colour consistency and 'rock solid' performance at a highly competitive price, ideal for demanding professional applications-supported by three-year warranty

Dubai-UAE, 19 January 2010 : In a major addition to its range of A3 colour printers, OKI Printing Solutions has launched the C910, developed specifically to meet the demanding requirements of the commercial print and graphic arts markets.

"For businesses in these highly competitive sectors presentation is business critical, as printed output is their product," confirms John Ross, General Manager Middle East, India and North East Africa, OKI Printing Solutions. "And, in selling print services, they are frequently faced with customers demanding fast turnarounds and tight deadlines. As a result, such businesses need to be certain that their printers will provide outstanding colour quality consistently and reliably, so ensuring maximum up-time.

"In response, the C910 is designed to deliver high quality print output 100 per cent of the time and at a highly competitive price. It also offers superior media flexibility - enabling customers to print on a wide range of materials - so maximising return on investment. At the same time, the C910 maintains OKI's reputation for industry-leading levels of robustness and customer confidence will be further boosted by OKI's unique three-year product guarantee."            

High performance
The new range complements the existing portfolio of OKI A3 colour printers for the general office and specialist print markets and is available in two models: the C910n (networked) and the C910dn with additional duplex functionality as standard. 

Both printers offer an impressive combination of high quality output, performance, media flexibility and reliability:

- Output - ProQ2400 Multi-level 1200 x 600dpi print resolution, microfine High Definition toner and high precision image drums, proven OKI digital LED technology and Auto Print Density & Colour Registration Control

- Performance - 31 colour/36 mono ppm, 512 MB standard RAM and 800Mhz processor, with in-built Graphics Pro colour management

- Media flexibility - 64 to 300gsm, A6 to oversized A3 & SRA3 and 297 x 1200mm banners, additional paper trays up to 2,880 sheets, optional finisher and with the ability to print on a wide variety of media types

- Reliability - Robust mechanism has fewer working parts than laser devices: Auto Media Detect automatically detects different paper weights for reliable printing: and flat paper path for minimal paper jams.

"Though speed is important in this market, output quality is critical," says Ross. "The C910 performs strongly in meeting these demands, with its ability to process large files, handle different media types and strong colour management functionality. In addition, where required it is compatible with the EFI Colorproof XF RIP and EFI Fiery XF production RIP colour management and workflow software."  

Target markets 
The C910 has been designed to meet the demanding requirements of the commercial print and graphics arts markets, including:

- Digital print providers, looking to upgrade their existing equipment or expand their current print fleet for tasks such as short-run printing, proofing, business cards and posters

- Smaller analogue print businesses, looking typically to expand from lithographic printing and move into short-run digital production printing

- Retail and trade organisations, looking for a consistent and robust in-house production solution for shelf-signage and other in-store promotional materials.   

"The C910 is highly intuitive and easy to use, ensuring users get the right output, with the right quality, every time," says Ross. "Equally, in what is a demanding and high pressure environment with frequent short deadlines, the new C910 is reliable and robust, designed to handle the workload and built to keep working. 

"As with all OKI printers, all this is supported by OKI's unrivalled reputation for high quality service and support. In giving users an essential competitive edge therefore, the bottom line is that the C910 delivers what the market demands: consistent colour and rock solid performance for 'stand out' results."  

- Ends -

About the C910  
C910n
·         Network ready, 512MB standard memory, 40GB HDD, 760 sheet paper input

C910dn
·         Network ready, Duplex Standard, 40GB HDD, 512MB standard memory, 760 sheet paper input 

About OKI Printing Solutions 
OKI Printing Solutions is a global business-to-business brand dedicated to creating professional in-house printed communications products, applications and services which are designed to increase the efficiency of today's and tomorrow's businesses. 

The company is well-established as one of Europe's leading print brands, in terms of value and units shipped.  OKI Printing Solutions product portfolio comprises six distinct segments: Colour and mono printers, multifunctional devices, which combine printing, copying, scanning and faxing functionalities, as well as Serial Dot Matrix printers, faxes and specialty printers for point-of-sales and manufacturing. 

OKI Printing Solutions is the brand name of OKI Data Corporation, a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan's first telecommunications manufacturer.

For more information please visit: www.okime.com  

© Press Release 2010