Jeddah, Saudi Arabia - March 18, 2012 - Nespresso, the worldwide pioneer in premium portioned coffee, achieves another milestone in its success story with the opening of a Jeddah boutique in Saudi Arabia, under the auspices and esteemed presence of his Excellency Engineer Hani Mohammed Abou Ras, Mayor of Jeddah. This is the second addition to its store portfolio with an already existing boutique in Riyadh, and is the largest store to date in the Middle East.

Located at Jameel Square, the Nespresso Boutique will serve a discerning clientele in one of Saudi Arabia's most popular shopping and leisure districts; home to the world's most luxurious and fashionable brands.

"We are proud to introduce this revolutionary retail model in Jeddah. Nespresso prides itself on offering the ultimate coffee experience, which includes informed and personalized engagement with each and every customer. With this new boutique we have taken the in-store experience to a new level. From tasting our range of Grands Crus coffees to the discovery of our latest machines and accessories, every need will be met in a unique and personalized way," said Jean-Marc Dragoli, Market Director of Nespresso Middle East Africa and Caribbean.

George Sioufi Managing Director of Al Soukya, the exclusive distributor for Nespresso in the Kingdom said of the new store opening: "Nespresso's range of personal coffee machines and patented capsules brings a new level of enjoyment for coffee lovers and they can enjoy world-class coffee from the comfort of their own home." He added, "Customers can purchase their Nespresso machines and capsules from our new boutique located in Jameel Square while they enjoy the best shopping in Jeddah".

The Boutique is divided into zones to provide customers with a comfortable and relaxed shopping experience. Each zone of the boutique has been designed to provide a personalized service and respond to specific needs of Nespresso clients.

The Coffee Room is created for those who wish to enjoy the ultimate Nespresso coffee experience by immersing themselves in the art of Nespresso coffee tasting, with a Coffee Specialist at hand to guide them through the range of 16 Grands Crus.

The Welcome Desk serves as an information centre where the Coffee Specialist can guide the visitor in the right direction, creating a personalised journey for each client from the beginning.

The Discovery Room is dedicated to those who would like to learn more about the world of Nespresso: its unique brewing and extracting system and its range of coffee machines and accessories.

The Club Room offers New Club members a chance to learn more about the range of services offered by the Nespresso Club. For those in a hurry, the Pick-Up area offers a fast-track to Nespresso by placing an order through the Club (800 1166612) and collecting them at the Pick-Up area. The Jeddah Boutique is the first one in the Middle East to indulge Club Members with the services of the Club Room and the Pick-Up area.

To reflect Nespresso's commitment to the highest quality and personalized engagement with each and every customer, guests at the opening event of the boutique will received a personalized Nespresso Coffee Cup inscribed by the most popular members of Saudi Society of Calligraphy.

To order capsules or for more information on Nespresso in KSA, customers can call the Nespresso Club on Tel: 800-1166612

About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and market leader in highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in more than 50 countries and has 7000 employees. In 2011, it operated a global retail network of 270 exclusive boutiques. Nespresso achieved sales well above CHF 3 billion and organic growth of more than 20%. For more information, visit the new Nestlé Nespresso corporate website: www.nestle-nespresso.com.

For more media information on Nespresso, please visit: www.nespresso.com/mediacenter or contact:
Bashar Kharbat / Malek Abderahman
ASDA'A Burson-Marsteller
Jeddah, Kingdom of Saudi Arabia
Tel: 026575195 
b.kharbat@asdaa.com
m.rahman@asdaa.com 

© Press Release 2012