Now any bride's wish is Nayomi's command. Product offerings to suit her taste and style

Dubai, December 15, 2004 - Nayomi, the Middle Eastern retailer of premium quality lingerie and nightwear, has introduced a bridal collection which boasts of a glamourous selection of premium wedding nightwear. Alya and Fairouz are the most sought after collections in this category. 

Andrea Wicks, Product Director for Nayomi says; "Nayomi's bridal category caters to the various segments of the market with its very popular collections, Alya and Fairouz. The former is a bridal range that is classic and elegant, while the latter will attract Nayomi customers seeking glamour."

"We at Nayomi realize that our customers come from many different backgrounds with a variety of preferences. We therefore try to come up with new designs and collections to suit all their needs," added Wicks.

The breathtaking Alya collection has been created from high quality lace, satin and crepe in colours of white and ivory accented with intricate floral embroidery. Its affordability allows it to serve the purpose of both bridal as well as special occasion nightwear; it has been very well received by Nayomi customers. All styles include a full-length satin dress accompanied by a decorated gown. Some styles are trimmed with feathers that accentuate the opulent look.

The Fairouz range, renowned for being both classical and glamorous, presents consumers with a more ornate collection. Including a full-length dress in satin fabric along with a nightgown adorned with rich and classy lacings and trims, the collection imparts a luxurious enchanting feel. The selection for the season offers new patterns in silver, champagne, purple and lilac embellished with silver and gold embroidery.

The colours, elegant cuts, and glamorous styles of Nayomi's bridal collection, offers the perfect wardrobe for all brides-to-be. Nayomi has taken great care in developing a collection that is exceptional yet affordable to please both fashion and price conscious women. 

Nayomi wants to be a part a bride's first step into her new life. "We hope to connect with and understand the needs of all our clientele in order to ensure a lasting and trustful relationship," concluded Wicks.

-Ends-              

Notes To The Editor
About Nayomi
A maker of quality lingerie and nightwear, Nayomi operates 65 stores across the Arabian Gulf in 22 key cities.

After ten successful years, Nayomi is offering a limited franchisee opportunity in the GCC region. For more information write to Nayomi at P.O. Box 27844, Dubai - U.A.E or visit the website at; http://www.nayomi.com.sa/ Franchiseeplans.htm. Nayomi is represented by the mega retailer Kamal Osman Jamjoom in the Middle East. Nayomi has a large presence across the region with stores located in the KSA, the U.A.E and Qatar.

For more information please contact:
Pooja Chaudhary   
Bates PanGulf PR
Tel: +971 4 2953456;
Fax: +971 4 2951027
E-mail : pooja@batespangulf.com

© Press Release 2004