Leading names in the diamond and jewellery industries unite.
Dubai/New York, 23rd August, 2012: Mouawad, the legendary luxury jeweller and watchmaker, together with Premier Gem Corporation, the prestigious New York based diamond house and DTC Sightholder today announced the establishment of "Premier Diamond Alliance". This newly formed joint venture company will assure a vertical integration of the two companies through the value chain of the diamond pipeline, from rough diamond production to retail sales of polished diamonds and diamond jewelry.
Commenting on the new partnership, Stuart Samuels, Premier Gem Corporation's President, said: "We are delighted that after two generations of personal family friendship and active trading history with the Mouawad family, we are now able to fully align our business interests; this is truly a very exciting development in both of our businesses."
Fred Mouawad, fourth generation Co-Guardian of the family business said at the signing of the agreement that "This new venture will be a win-win, offering Premier Gem Corporation a direct route to the end consumer and for the Mouawad Group, access to consistent supply of high-quality diamonds with an assured ethical provenance. Premier Diamond Alliance will additionally be in the position to more aggressively compete for the world's finest rough diamonds through a wide range of direct rough sources. "
Mouawad and Premier Gem share a deep passion for diamonds, with a commitment to excellence, attention to detail, and high craftsmanship matched with long expertise and impeccable reputation in the industry.
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About Mouawad
Mouawad - Serving royalty and modern-day celebrities with magnificent jewels since 1890
A family business built upon trust and relationships spanning over 120 years, now led by 4th generation co-guardians, Fred & Pascal Mouawad and backed by more than a century of excellence in its field. Mouawad designs, manufactures and sells its own exclusive jewelry and timepiece collections ranging from boutique items to objects d'art and magnificent haute joaillerie pieces.
In addition to crafting fine jewelry, over the years the Mouawad family has acquired some of the largest and rarest diamonds in the world and many of these historic gems carry Mouawad as part of their designated name. The family's on-going support of the global industry through research and education led to third generation, Robert Mouawad, receiving a Lifetime Achievement Award from the Gemological Institute of America (GIA) and of having the GIA campus named in his honour.
The Mouawad vision is to continue its rich heritage of creating exquisite jewelry and timepieces and to widen distribution through contemporary and accessible price points to increase the reach of the brand internationally.
www.mouawad.com
About Premier Gem Corporation
For over 50 years Premier Gem Corporation has been a manufacturer and supplier of high quality polished diamonds to the diamond trade and to its elite clientele. Premier Gem Corporation is a Diamond Trading Company sightholder for 45 years, with access to rough supplies from this and other major rough suppliers. A Forevermark Diamantaire, Premier Gem is known worldwide for its expertise in cutting and polishing large exceptional diamonds, including the famous "Incomparable", the 407.48 ct. shield-step cut diamond, the largest, flawless diamond ever to be graded by the GIA, and for their ability to provide retail partners with a full range of exceptional quality diamonds.
Marvin Samuels. the company's founder and Chairman, continues to work alongside his sons, Stuart, David and Robert. This family company has a worldwide reputation of treating their clients with the utmost integrity with an emphasis on cultivating lasting personal relationships within the global diamond community.
www.premiergem.com
For media information contact:
Daniela Gorini or Margaret Flanagan at ASDA'A Burson-Marsteller
T: +971 4 45070 600| M: +971 056 70 58 675 / +971 055 4185732
Email: daniela.gorini@bm.com / margaret.flanagan@bm.com
© Press Release 2012
