Doha, January 19th, 2014
Audi Qatar, represented by Q-Auto, the official dealer for Audi in Qatar, takes pride in announcing renowned senior sports presenter of the Middle East, Mohammed Saadon Al-Kuwari, as brand ambassador. He has been handpicked to represent the brand in Qatar because of his accomplishments and the role model he is to many young people in the region.
Commenting on the appointment Mohamed Talkhawi, General Sales and Marketing Manager for Audi, said: "We are delighted to announce the appointment of our brand ambassador Mohammed Saadon Al-Kuwari. In our quest to appoint someone who will reflect the prestige of the brand, we had a desire to have an accomplished, young Qatari individual to carry the banner for Audi. The Audi Ambassador Programme, aims to link Audi as a premium automaker with successful individuals who share our core values of sportiness, progressiveness and sophistication. Our new ambassador is all that and more. His drive and success challenges others to excellence and these are qualities that resonate deeply with Audi as a brand."
Mohammed Saadon Al-Kuwari added: "It is an honor for me to represent a celebrated international brand like Audi. Audi's unstinted support not just to sport but also to success, professionalism and excellence resonates with the values I personally uphold. I am truly looking forward to the opportunity of representing Audi and I am excited about this journey we have embarked on."
Talkhawi went on to say that Audi sees the appointment of Mohammed Saadon Al-Kuwari as a perfect fit. The senior sports presenter and Audi as a brand share a deep commitment to support the nation's National Vision of 2030, giving of their best for the development of the youth in Qatar.
Mohamed Saadon Al Kuwari is a popular Qatari national, with a large following of fans across the GCC. He holds a Masters Degree in TV Journalism and is currently working as a senior sports journalist for beIN. Al-Kuwari covers a series of international sports events and is one of the region's best-known faces. He has built a profile as a young, energetic and highly successful professional at the helm of his field. Moreover, Al Kuwari has won a series of prestigious awards including, best youth personality in Qatar 2010 and as well as the best Arabic Sports Presenter by Euro sport. He also has a vast amount of experience in the sporting industry and has toured the world to attend top sports events. As a youth icon he is internationally recognized and has over 600,000 fans and followers on Twitter.
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In 2012, the Audi Group delivered 1,455,123 cars of the Audi brand to its customers, generated revenue of €48.8 billion and achieved an operating profit of €5.4 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings will produce cars also in Foshan (China) as of late 2013, in 2015 in São José dos Pinhais (Brazil) and 2016 in San José Chiapa (Mexico). AUDI AG's wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs more than 70,000 people worldwide, including around 50,000 in Germany. Total investment of approximately €11 billion is planned by 2015 - mainly in new products and sustainable technologies. Audi lives up to its corporate responsibility and has strategically established the principle of sustainability for its products and processes. The long-term goal is CO2-neutral mobility.
AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A1, A4 and RS 4 Avant, the A5 Coupe, Sportback, Cabriolet and RS 5, the A6, S6 and RS 6 Avant, A7 & S7, A8 L & S8, the Audi Q3, Q5 and Q7, the Audi TT Coupe/Roadster and TT RS Coupe, the Audi R8 Coupe and R8 Spyder as well as R8 V10 plus.
© Press Release 2014
