Jeddah - Mirinda, one of the fastest growing brands in the PepsiCo family, has followed up the highly successful introduction of Mirinda Tangerine with the launch this month of an exciting new flavor Mirinda Pomegranate.
Explaining the objective of the new product, Mr. Ahmed Zakaria, Marketing Manager, PepsiCo International, said: "Mirinda has been with consumers in the GCC for more than 50 years and during this time has attained market leadership through product innovations and a strong distribution network. To offer choice and variety, under the "Loosen Up" consumer proposition, we have added to the original all time favorite Orange flavor with popular alternatives including Citrus, Apple and Strawberry flavors. Now, after great response to the recently launched Tangerine flavor, we are launching the delicious Pomegranate flavor to add an exciting new alternative to the range of fruit flavored Mirinda soft drinks."
PepsiCo has carefully formulated Mirinda Pomegranate to capture the unique taste of original pomegranate and enliven it with the zing that makes Mirinda the best tasting and most successful fruit-flavored thirst quencher in the Kingdom of Saudi Arabia and throughout the GCC, where the brand's leading market share in its segment reflects PepsiCo's marketplace experience, technical expertise, innovative capabilities and its continuous efforts to drive growth.
Mirinda Pomegranate is now available at outlets throughout Saudi Arabia and across the GCC.
-Ends-
© Press Release 2011
